Content about Shampoo

SAN FRANCISCO — Personal care products company Max Green Alchemy has expanded its Scalp Rescue hair care portfolio with the launch of the new Matte Paste hairstyling product.

The new Matte Paste creates a dry-look matte finish for definition and hold without adding shine or using harsh chemicals. With a fresh citrus unisex scent, it's alcohol-free so it won’t cause dryness, and is wax-, silicone- and polyvinylpyrrolidone (PVP)-free so it won’t build up on the hair, scalp or in the environment. The 5.5-oz. tube has a suggested retail price of $15.

BOSTON — Splash Guard, which is based in Northport, N.Y., is showing retailers here at NACDS Marketplace the Lil Rinser, a soft, form-fitting device designed to fit over a child’s ears and forehead and keep shampoo, suds and soapy water from getting to the eyes, ears, nose or mouth.

IRVINE, Calif. — Dr. Sears Family Essentials, whose products are sold at such retailers as The Vitamin Shoppe, Whole Foods, H-E-B, Meijer and Fred Meyer, has announced the launch of its all-natural baby care line.

NEW YORK — Infusium 23 hair care, which is available in more than 20,000 retail stores across the United States and Canada, has joined K Public Relations' portfolio of Idelle/Helen of Troy brands.

K Public Relations immediately will implement a national public relations campaign highlighting new product launches and Infusium 23's philosophy of a simple and effective three-step system that provides customized solutions for problem hair.

NEW YORK — Dating back to the 1960s with the launch of Psssssst, dry shampoo certainly isn’t a new concept. But the niche segment has been given new life with a string of new launches and enhanced formulas for today’s modern beauty maven.


In early 2010, TRESemmé introduced its Fresh Start collection, featuring the Fresh Start dry shampoo. More recently in 2011, several manufacturers have expanded the category, including Psssssst, now a Freeman brand, with a new version for wavy or curly hair that hit shelves in January.


AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

JACKSONVILLE, Fla. — Crème of Nature, a brand by Colomer USA, has added a new fragrance of fresh floral and citrus notes to its shampoos and conditioners, which are preferred by 9-out-of-10 users, according to the company.

TAMPA BAY, Fla. — Women who long for sleek locks don’t have to pay salon prices for a blowout or worry about the potential health hazards of some salon formulas. Enter the Organix Ever Straight Brazilian keratin therapy collection for the mass market. Debuting this spring, the new line features organic active ingredients in a formaldehyde-free formula. In addition to a sulfate and sodium-free shampoo, conditioner, flat iron spray and antibreakage serum ($7.99 each), the line includes a 30-day smoothing treatment ($14.99).

BEVERLY HILLS, Calif. — Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

The new transparent version of the dry shampoo is specifically formulated for wavy or curly hair. It is designed to reduce frizz and does not need to be brushed out, so curls or waves are left intact. In addition to cleaning and deodorizing hair, the formula promises to instantly boost volume and movement.

The new Pssssst instant dry shampoo for wavy or curly hair has a suggested retail price of $6.99.

STAMFORD, Conn. — Lornamead is bringing innovation to hair care with its new Finesse Clean + Simple line, the first 
dermatologist-tested hypoallergenic shampoo and conditioner for the mass market. Until now, those with sensitive skin or allergies had to turn to pricey specialty or salon products, stated Randy Sloan, president of Lornamead. 


NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.