Content about Shade

December 20, 2012
OPI creates limited-edition collection inspired by 'Oz The Great and Powerful'

OPI has announced the launch of six limited-edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s "Oz The Great and Powerful" film that opens in theaters on March 8, 2013.

NEW YORK — OPI has announced the launch of six limited-edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s "Oz The Great and Powerful" film that opens in theaters on March 8, 2013.

With a mix of soft cream and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in "What Wizardry is This?," the promotion includes:
 

September 18, 2012
Phone app helps hair coloring go hi-tech

L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.


NEW YORK — L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.


June 8, 2012
JK Jemma Kidd unveils fall 2012 collection at Target

Beauty brand JK Jemma Kidd — which was created by makeup artist, product designer and style icon Jemma Kidd — has unveiled its fall 2012 collection that will be available exclusively at Target stores and on Target.com beginning in August.

MINNEAPOLIS — Beauty brand JK Jemma Kidd — which was created by makeup artist, product designer and style icon Jemma Kidd — has unveiled its fall 2012 collection that will be available exclusively at Target stores and on Target.com beginning in August.

The fall collection includes:

24/7 Long-Wear Lip Colour ($15 each): This semi-matte lipstick provides rich color payoff and long-lasting results. Macadamia and avocado oils hydrate and condition lips for glide-on application, while vitamins A, C and E nourish and protect.

April 15, 2011
P&G expands Clairol Natural Instincts recall

Procter & Gamble is expanding its voluntary recall of Clairol Natural Instincts to include two additional shades in the United States, Canada and Puerto Rico.

CINCINNATI — Procter & Gamble is expanding its voluntary recall of Clairol Natural Instincts to include two additional shades in the United States, Canada and Puerto Rico.

The company stated that a very small number of the two additional products are affected.

October 10, 2010
Maybelline offers perfect fit

Maybelline New York is looking to revolutionize how women shop the wall for face makeup...

NEW YORK —Maybelline New York is looking to revolutionize how women shop the wall for face makeup with its new Fit Me collection, available at retail beginning January 2011.

September 21, 2010
Maybelline New York makes perfect fit for beauty shoppers

Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest...

NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.

October 2, 2007
Sally Hansen introduces limited edition shades of its Diamond collection

Del Laboratories’ Sally Hansen brand is gearing up for the holiday season with limited edition...