Content about Sephora Skincare IQ

September 19, 2012

Beauty retailer Sephora launched this month at select locations its new Sephora Skincare IQ, which is in-store technology to make addressing skin care concerns faster, smarter and simpler.

SAN FRANCISCO — Beauty retailer Sephora launched this month at select locations its new Sephora Skincare IQ, which is in-store technology to make addressing skin care concerns faster, smarter and simpler.

In 60 seconds or less, Sephora Skincare iQ helps clients address a myriad of skin concerns through a series of deductive questions, simplifies the product selection process by cross-referencing Sephora’s full skin care assortment across 1,200-plus SKUs and 60 brands, and is an aid to the skin care consultation in store.