Content about Sensodyne

July 30, 2012
Value-added products shine

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).

 

 

March 8, 2012
Whitening, sensitivity products fuel oral care

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


According to SymphonyIRI Group, sales of toothpaste increased about 5% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Among the biggest gainers: Crest 3D White and Sensodyne ProNamel.


Looking to further grow sales and bolster market share, manufacturers continue to churn out toothpastes that promise to deliver even greater results.


September 12, 2011
Toothpastes help polish sales

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

According to SymphonyIRI Group, toothpaste sales for the 52 weeks ended Aug. 7 at food, drug and mass (excluding Walmart) rose nearly 5% to $1.35 billion. Those toothpastes that experienced the greatest growth were those that touted such benefits as whitening and easing tooth sensitivity.