Content about Sears Family Essentials

July 27, 2011

Dr. Sears Family Essentials has appointed a new VP marketing.

IRVINE, Calif. — Dr. Sears Family Essentials has appointed a new VP marketing.

Roeya Badri Vaughan will be responsible for driving awareness and sales of the company's doctor-formulated, kid-approved line of 100% all-natural snacks, beverages and supplements.

Prior to joining Dr. Sears Family Essentials, Vaughan served as head of product marketing at Arbonne, where she spearheaded the relaunch of its flagship anti-aging skin care line, introduced a comprehensive cosmetics line and developed a breakthrough line of nutrition products.

June 7, 2011

Dr. Sears Family Essentials, whose products are sold at such retailers as The Vitamin Shoppe, Whole Foods, H-E-B, Meijer and Fred Meyer, has announced the launch of its all-natural baby care line.

IRVINE, Calif. — Dr. Sears Family Essentials, whose products are sold at such retailers as The Vitamin Shoppe, Whole Foods, H-E-B, Meijer and Fred Meyer, has announced the launch of its all-natural baby care line.

June 1, 2011

A line of popped whole grain crisps has expanded to include three new varieties.

IRVINE, Calif. — A line of popped whole grain crisps has expanded to include three new varieties.

Dr. Sears Family Essentials' Popumz now includes barbecue, ranch and cheddar varieties. The all-natural crisps are packed with protein, fiber and omega-3 DHA, the company said. The new flavors join the current lineup of sweet Popumz flavors of chocolate, vanilla and caramel.

The new Popumz crisps will retail for $3.99 per box of five 0.75-oz., single-serve bags.

May 31, 2011

Dr. Sears Family Essentials on Tuesday announced the flavor line extension of its Cool Fuel ready-to-drink shakes, adding chocolate banana to its lineup.

IRVINE, Calif. — Dr. Sears Family Essentials on Tuesday announced the flavor line extension of its Cool Fuel ready-to-drink shakes, adding chocolate banana to its lineup.