Content about Scholl

September 10, 2013

Segmenting foot care by calling out products specifically targeting women is still a viable strategy for a category presently climbing at a 2.8% clip toward $672.7 million in device sales for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI.

Segmenting foot care by calling out products specifically targeting women is still a viable strategy for a category presently climbing at a 2.8% clip toward $672.7 million in device sales for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI.

September 12, 2011


The opportunity across insoles continues to be a direct appeal to that female shopper.


The opportunity across insoles continues to be a direct appeal to that female shopper. Manufacturers have long acknowledged that the female head-of-household historically has been the primary purchaser in this category, even when most of the insole products were skewed decidedly toward fitting within a man’s shoe.


September 26, 2010

The opportunity within foot care may be even more skewed toward the female shopper than...

The opportunity within foot care may be even more skewed toward the female shopper than in years past when insoles and devices designed with the woman in mind were first introduced.

The fact is, men and women are in search of satisfying different needs when considering a foot care product purchase. Men are more utilitarian, preferring high-function products that offer extra-cushioning, support and comfort. Women, meanwhile, shop for products that complement not only their feet and their shoes, but also their busy lifestyles, according to Implus Footcare research.

August 23, 2010

Merck Consumer Care on Tuesday announced the launch of Dr. Scholl's For Her Fast Flats,...

July 13, 2010

Merck Consumer Care on Tuesday announced the nationwide availability of its Dr. Scholl's Custom Fit...