Content about Scene on Shelf

September 9, 2009
Private-label products at CVS

The push of private label at retail is evident at a CVS/pharmacy in Manhattan....

NEW YORK The push of private label at retail is evident at a CVS/pharmacy in Manhattan.

This end cap featuring several CVS private label personal care products is what shoppers see as soon as they enter the store. The display on the middle shelf reads: "Compares to Aveeno National Brand Products."

August 23, 2009
An entire endcap of nothing but hand sanitizer

When’s the last time an entire endcap has been dedicated against hand sanitizer?...

When’s the last time an entire endcap has been dedicated against hand sanitizer?

That’s the power of the novel H1N1 pandemic flu that will be returning to a school/workplace near you this fall. What are the chances this endcap will be rampant with empty spaces after the first few months of the season?

August 18, 2009
Alka Seltzer

As seen on shelf at Walgreens, having a major pharma player like Bayer HealthCare field...

As seen on shelf at Walgreens, having a major pharma player like Bayer HealthCare field what essentially is a hangover-relief product adds credibility, not to mention a little more shelf presence, to similar products like Living Essentials’ Chaser Plus.

August 18, 2009
Bengay PM

Johnson & Johnson’s Bengay PM product ought to spice up arthritis relievers on two accounts...

August 18, 2009
Walgreens probiotic multivitamin

As further proof that probiotics is continuing on its upward trend, Walgreens is fielding a...

As further proof that probiotics is continuing on its upward trend, Walgreens is fielding a private label probiotic multivitamin. What makes this interesting is that most probiotics on the shelf today are just that, probiotics. Fielding a probiotic multivitamin is more of a natural food position, and should create a strong point-of-differentiation for Walgreens.