Content about Scene on Shelf

July 19, 2010

Ever since the game began several years ago, beer pong has become as much a...

Ever since the game began several years ago, beer pong has become as much a part of college campus parties in America as fashioning bed sheets into Roman-style togas or having everyone dress in the most hideous fashions of a past decade.

June 16, 2010

Duane Reade is stocking 100% Arabica coffee for drip and espresso coffee makers made by...

NEW YORK Duane Reade is stocking 100% Arabica coffee for drip and espresso coffee makers made by Trieste, Italy-based Illycaffe.

Retailing at $17.89 for an 8.8 oz. can and often sold at upscale supermarkets, the coffee is in keeping with Duane Reade’s efforts to move up the value chain and become more than just the typical corner drug store.

May 16, 2010

Target started an ad campaign last year called “Ask Us,” and here the retailer is...

Target started an ad campaign last year called “Ask Us,” and here the retailer is taking a bull's-eye approach against allergies by not only promoting their knowledgeable pharmacists as the friendly neighborhood allergy experts, but also directing consumers as to where they can find the popular decongestant pseudoephedrine.

May 6, 2010

Compared with the facings currently in the category, Mentholatum's Iron Man triple action muscle and...

NEW YORK Compared with the facings currently in the category, Mentholatum's Iron Man triple action muscle and joint roll on pain relief really stands out as the external pain relief for the active weekend warrior.

March 21, 2010

Boehringer-Ingelheim recently introduced its Dulcolax Balance, a fast-dissolving, clear, tasteless powder that combines with water...

Boehringer-Ingelheim recently introduced its Dulcolax Balance, a fast-dissolving, clear, tasteless powder that combines with water and helps bring the active ingredient (Polyethylene Glycol 3350) right where it needs to go to restore regularity and relieve constipation in 1 to 3 days.

In addition to this in-store POP, BI is also airing a 30-second spot. Check it out here, http://www.dulcolaxusa.com/consumer/balance/commercial.jsp.

March 11, 2010

CVS had this citrus-flavored Bayer aspirin quick release crystals clip-stripped within adult dentures. And while...

CVS had this citrus-flavored Bayer aspirin quick release crystals clip-stripped within adult dentures. And while this product isn’t the 81 mg of aspirin recommended for daily consumption to prevent a second heart attack (it contains 850 mg in each powder pouch), there is still a very strong need for this kind of easily stored/quickly administered aspirin product for seniors.

January 11, 2010

China can't be said to have retail pharmacies in the American sense because, under current...

January 11, 2010

Bayer has introduced its own easy grip cap for arthritis users, diabetics or people with...

NEW YORK Bayer has introduced its own easy grip cap for arthritis users, diabetics or people with carpal tunnel.

And with the low-dose 81-mg aspirin for the prevention of a second heart attack or stroke, disease states that still skew older than younger, the new caps ought to be well received among Bayer's low-dose aspirin core users.

January 11, 2010

It's the value meal of pandemics -- a collection of Flu & Germ Protection Supplies...

It's the value meal of pandemics — a collection of Flu & Germ Protection Supplies from Right Response (a First Aid Only brand) — to help ward off the nasty flu bug. Inside is a small-sized Purell sanitizer, a facemask and vinyl gloves.

For more information on First Aid Only, call toll-free: 1-800-886-6659.

December 22, 2009

With all of the concern over the proper dosing of pediatric medicines, McNeil Consumer has...

With all of the concern over the proper dosing of pediatric medicines, McNeil Consumer has introduced a new "Perfect Measure" individualized dosing spoon with its Children's Benadryl allergy reliever.

December 14, 2009

Here Nutrition 21's new product Diabetes Essentials is positioned in CVS' diabetes destination set. Key...

Here Nutrition 21's new product Diabetes Essentials is positioned in CVS' diabetes destination set. Key point of differentiation -- convenient stick pack that can be added to bottled water for the on-the-go diabetic.

 

December 8, 2009

The Duane Reade at 57th St. & 6th Ave. in Manhattan is selling bottles of...

NEW YORK The Duane Reade at 57th St. & 6th Ave. in Manhattan is selling bottles of hand sanitizer from bowls mounted atop the stanchion posts near the cash registers. Though fears of H1N1 have not yet faded, the onset of the normal flu season still makes hand sanitizers an essential item, thus warranting their placement in such prime retail estate.

December 3, 2009

Walgreens is promoting general merchandise and personal care products with its 'Big Joy. Little Prices'...

Walgreens is promoting general merchandise and personal care products with its 'Big Joy. Little Prices' campaign.

The campaign is a way for Walgreens to drive sales by promoting everyday, front-end items ranging from shampoo to diapers.

December 1, 2009

Alacer Corp. has entered the energy shot space under its own Emergen-C umbrella. But what's...

Alacer Corp. has entered the energy shot space under its own Emergen-C umbrella. But what's significant is the fact that this energy shot isn't merchandised alongside other shots, but alongside other supplements, suggesting that shots may gain traction with the consumer as a delivery platform.

November 30, 2009

Walgreens’ merchandising team has long displayed a knack for jumping quickly on new product trends...

Walgreens’ merchandising team has long displayed a knack for jumping quickly on new product trends and getting those items into its stores — particularly during the critical Christmas sales season. One new example is this narrow in-line display for Jupiter Jack, an “As Seen On TV” device designed to allow motorists to talk hands-free on their cell phones. The device, which is mounted on a dashboard, transmits cell phone signals through the car radio and sells online for $20.

November 29, 2009

Imitation may be the best form of flattery, but CVS' store brand equivalent to Boiron's...

Imitation may be the best form of flattery, but CVS' store brand equivalent to Boiron's Oscillo speaks volumes to something else: The gaining popularity of homeopathy.

And that's especially true this year, as concerns over the novel H1N1 flu pandemic have driven scores of consumers into their pharmacies in search of safe and effective symptomatic relief solutions.

October 28, 2009

The harsh, skin-drying winter weather is just around the corner here in New York City...

NEW YORK The harsh, skin-drying winter weather is just around the corner here in New York City so it's the perfect time to let guys try out Unilever's Vaseline Men body & face lotion. Well, that's exactly what the brand is doing at one CVS store in the city.

October 19, 2009

Garnier Fructis' new Anti-Humidity Hairspray collection was spotted on shelf at a CVS/pharmacy in Manhattan....

NEW YORK Garnier Fructis' new Anti-Humidity Hairspray collection was spotted on shelf at a CVS/pharmacy in Manhattan.

October 13, 2009

O.K., make that “Seen on Street.” The point is Duane Reade is pushing its new...

NEW YORK O.K., make that “Seen on Street.” The point is Duane Reade is pushing its new Delish line hard. The new items are front and center, particularly, in the chain’s new-look DR stores, in some high-trafficked areas — such as this store at the busy intersection of 57th Street and Sixth Ave.

Duane Reade is taking the message to the streets — literally.

September 20, 2009

Burt's Bees is looking to help consumers battle blemishes – naturally!...

NEW YORK Burt's Bees is looking to help consumers battle blemishes – naturally!

The manufacturer has introduced a four-step product regimen that it is promoting as "the first and only truly natural acne solution" and it was spotted on shelf at a CVS store in Manhattan.

The regimen includes a Purifying Gel Cleanser, Pore Refining Scrub, Daily Moisturizing Lotion and Targeted Spot Treatment.

September 20, 2009

Vogue International has been making waves in the hair care segment with its Organix hair...

NEW YORK Vogue International has been making waves in the hair care segment with its Organix hair care brand, which launched in 2007.

The brand, spotted on shelf at a CVS store in Manhattan, will have an even bigger year in 2010 as it will be partnering with Walt Disney to promote Tim Burton?s new “Alice in Wonderland” film, featuring Johnny Depp as the Mad Hatter.

September 17, 2009

Here’s the latest in meal replacement bars — a bar that not only replaces a...

NEW YORK Here’s the latest in meal replacement bars — a bar that not only replaces a meal, but makes you less hungry for the next one.

The product, developed by a bariatric surgeon, first made its road show last year with ECRM and is featured here on a Walgreens endcap just opposite pharmacy.

September 16, 2009

It’s bad enough that you have to laugh at your boss’s jokes throughout the Christmas...

NEW YORK It’s bad enough that you have to laugh at your boss’s jokes throughout the Christmas party, right? Then as your walking to your car you’re wondering if you’ve had too much to drink, if you had enough to eat and if you allowed enough time between your last sip of wine before you decided it was safe enough to head home.

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New Item!"

This two-sided tool is designed to be used with Axe Shower Gel. The scrub side helps to smooth rough spots like elbows and heels. The soft mesh side will build a gentle lather to clean the entire body.

September 10, 2009

Hollywood Fashion Tape, once found namely at boutiques and specialty shops, has made its way...

NEW YORK Hollywood Fashion Tape, once found namely at boutiques and specialty shops, has made its way to the mass market and was spotted at Duane Reade.

From double-sided tape to keep clothes and straps in place, to reusable nipple covers for peace of mind when wearing sexy sheer tops to reusable deodorant remover foam sheets, this brand has covered all of the fashionista's apparel needs.