Content about Scene on Shelf

May 7, 2013

Target recently reset its over-the-counter section here with new, colorful signage that makes each section pop.

HARRISBURG, Pa. — Target recently reset its over-the-counter section here with new, colorful signage that makes each section pop. With the reset, the mass retailer extended its VMS offering by four linear feet, which now extends the full aisle. And across the aisle from VMS are adult meal replacement options, stocking everything from bars to shakes. The aisle spills out onto the prescription drop-off counter, which is likely by design, as people waiting to fill their monthly chronic-disease scripts now will be standing between two aisles that could enable a healthy lifestyle change.

February 8, 2013

Sleep as a category has been lights out of late.

HARRISBURG, Pa. - Sleep as a category has been lights out of late. And while that may be bad for the NFL, it's great for retailers. Many retailers have already repositioned sleep off the bottom shelf and at eye level in their analgesic sets, but this Target in central Pennsylvania takes it one step further by calling out brand differentiators. It's one way to add zest to a "tired" category.

January 31, 2013

Ever since H1N1, prevention has been a strong theme resonating through each cough-cold season.

LEBANON, Pa.  — Ever since H1N1, prevention has been a strong theme resonating through each cough-cold season. And now that there's a strong flu season driving traffic, retailers like CVS/pharmacy here are strategically placing end-caps, such as this Lysol display, leading into the cough-cold sets. Tissues and even hand sanitizers had always been good ancillary categories that enjoyed a lift during cold and flu season. Now disinfectant cleaners are a good category to benefit from those sniffles and sneezes too.

January 28, 2013

Those thirty-something parents picking up a cold remedy for their kids may have happened by this display at Walmart in Palmyra, Pa. Just in time for Valentine's Day, J&J's KY personal lubricant brand has pieced together a "date night" deal that includes dinner and "an unforgettable evening" for Mom and Dad on the one day of the year it's not all about junior.

PALMYRA, Pa. — Those thirty-something parents picking up a cold remedy for their kids may have happened by this display at Walmart in Palmyra, Pa. Just in time for Valentine's Day, J&J's KY personal lubricant brand has pieced together a "date night" deal that includes dinner and "an unforgettable evening" for Mom and Dad on the one day of the year it's not all about junior.

 

October 16, 2012

Reckitt Benckiser this fall launched Cepacol Sensations, pictured here in a CVS, for those consumers looking for sensational relief to help soothe their sore throat irritation.

LEBANON, Pa. — Reckitt Benckiser this fall launched Cepacol Sensations, pictured here in a CVS, for those consumers looking for sensational relief to help soothe their sore throat irritation. The product line contains a lower amount of numbing medication than Cepacol Maximum Strength products, but the three variants relieve sore throat pain and provide either an instantly cooling, warming or refreshing sensation.

September 24, 2012

Alli, pictured here at a CVS, is back on shelf.

LEBANON, Pa. — Alli, pictured here at a CVS, is back on shelf. Supply issues earlier this year took many facings of GlaxoSmithKline's Alli nonprescription weight loss solution out of play, but no longer, as of earlier this summer. With Alli's absence, the hefty weight-loss solution fell behind Hydroxycut Advanced in number of units sold but still led all diet aids in sales with an 18.2% dollar share (to Hydroxycut Advanced's 9.6%).

July 31, 2012

Showing up here on CVS shelves is Mission Maximum Strength Muscle Rub touting its "athlete-engineered, arnica enriched" formulation.

LEBANON, Pa. — Showing up here on CVS shelves is Mission Maximum Strength Muscle Rub touting its "athlete-engineered, arnica enriched" formulation. NBA all-star Steve Nash and tennis legend Serena Williams are teased out on the packaging as endorsers, but those aren't the only professional athletes under the Mission umbrella. Alonzo Mourning, Billie Jean King, Dwight Howard, Dwayne Wade and Mia Hamm are some of the other more recognizable athlete icons touting Mission products.

 

February 8, 2012

Time is money for busy professionals and weekend warriors who frequent Lowe’s stores and can’t afford to put a project on hold because of an upset stomach, minor cut or allergy outbreak.

January 5, 2012

Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa.

YOCUMTOWN, Pa. — Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa. The endcap, located in the pharmacy area, was facing the main aisle dividing the grocery sector from the rest of the store. Across the aisle, another shelf-cum-video featured the benefits of Quaker Oats for those resolving to eat better in 2012.

December 7, 2011

'Tis the season! That's the spirit behind Implus Footcare with the merchandising of a product that makes you want to hum, "It's beginning to look a lot like …" at this Walmart in central Pennsylvania.

PALMYRA, Pa. — 'Tis the season! That's the spirit behind Implus Footcare with the merchandising of a product that makes you want to hum, "It's beginning to look a lot like …" at this Walmart in central Pennsylvania. Going for that stocking stuffer appeal, the product placement certainly catches the eye in a set that showcases more blue, orange and purple than red and green.

November 16, 2011

iHealth, the blood-pressure monitor for the tech-savvy iPad user, is featured here on a Target shelf in central Pennsylvania.

November 9, 2011

Retailers are gearing up for the holiday seasons, and have every intent of coaxing their shoppers into filling a shopping cart, such as this one at a central Pennsylvania Rite Aid.

November 2, 2011

Abbott last week officially announced the launch of Glucerna Hunger Smart nutrition shakes, pictured here at a central Pennsylvania Wegmans, that specifically targets patients living with diabetes.

MECHANICSBURG, Pa. — Abbott last week officially announced the launch of Glucerna Hunger Smart nutrition shakes, pictured here at a central Pennsylvania Wegmans, that specifically targets patients living with diabetes. It's a testament to the opportunity in serving up products that will appeal to as many as one-third of the population, which happens to be the number of Americans who will be diagnosed with diabetes if current trends continue.

 

October 21, 2011

Worried you can't get your child to eat their vegetables? Pack them in a chip.

MECHANICSBURG, Pa. — Worried you can't get your child to eat their vegetables? Pack them in a chip. This Creative Snacks product pictured here was part of a Wegmans standee display just outside the pharmacy aisle and across the way from more natural chip selections (Terra Sweet Potato Chips, for example). These kinds of products may dovetail nicely with the drug channel's move toward fresh — merchandising a healthier snack option in an easy-in, easy-out retail setting.

October 11, 2011

With all the focus on food and wellness at the pharmacy, this Graduates Yogurt Melts at a Rite Aid in Camp Hill, Pa., ought to appeal to that nutrition-conscious mom.

CAMP HILL, Pa. — With all the focus on food and wellness at the pharmacy, this Graduates Yogurt Melts at a Rite Aid in Camp Hill, Pa., ought to appeal to that nutrition-conscious mom. In fact, this Gerber product was awarded the Parent Tested Parent Approved Seal of Approval for excellence in family products not too long ago.

September 14, 2011

The Rite Aid here in Linglestown, Pa. now features eight linear feet of get-fit products just outside of its GNC store-within-a-store space.

LINGLESTOWN, Pa. — The Rite Aid here in Linglestown, Pa. now features eight linear feet of get-fit products just outside of its GNC store-within-a-store space. The set features Zon Fitness' products almost exclusively, from resistance tubes and ankle/wrist weights to balance boards and training balls. Retail pricing ranges from $4.99 to $34.99, with most products available for less than $20. If successful, the set might further establish pharmacy as the comprehensive destination point for all elements involving health.

August 31, 2011

This CVS location in central Pennsylvania has already started touting the convenience and affordability in relation to its flu vaccination services.

LEBANON, Pa. — This CVS location in central Pennsylvania already has started touting the convenience and affordability in relation to its flu vaccination services. And they're not alone. Now that immunizing pharmacists can administer inoculations in all 50 states, the flu shot season represents a prime opportunity to raise awareness around other vaccines, including back-to-school vaccines and travel vaccines.

August 24, 2011

The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania.

LEBANON, Pa. — The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania. This makes for a much more intuitive impulse purchase opportunity that targets consumers with an intent to buy dog treats, as opposed to a placement adjacent to frozen people treats, aka the ice cream aisle, where Frosty Paws had traditionally been merchandised.

August 8, 2011

Uniform concentrations of single-ingredient liquid pediatric acetaminophen medicines have been making their way to the shelf as promised by the Consumer Healthcare Products Association earlier this year, as evidenced by these new product facings from PediaCare and Triaminic.

WASHINGTON — Uniform concentrations of single-ingredient liquid pediatric acetaminophen medicines have been making their way to the shelf as promised by the Consumer Healthcare Products Association earlier this year, as evidenced by these new product facings from PediaCare and Triaminic. Note, too, that both new formulations feature uniform age-appropriate dosing devices, in this case syringes.

August 3, 2011

Are you ready to ruuuuuumble?! "Biggest Loser" trainer Bob Harper recently placed a diet aid opposite former "Biggest Loser" trainer Jillian Michaels on weight-loss shelves in what could become the battle royale of media-savvy weight-loss specialists.

NEW YORK — Are you ready to ruuuuuumble?!

"Biggest Loser" trainer Bob Harper recently placed a diet aid opposite former "Biggest Loser" trainer Jillian Michaels on weight-loss shelves in what could become the battle royale of media-savvy weight-loss specialists. These products aren't merchandised side-by-side, at least not at this CVS in Lebanon, Pa., but neither are Harper and Michaels on the same reality show anymore.

June 21, 2011

Wine with an evening meal outdoors is one of the great pleasures of summer, and with summer officially beginning this week, this Walgreens store in Brooklyn is making sure customers have everything they need.

NEW YORK — Wine with an evening meal outdoors is one of the great pleasures of summer, and with summer officially beginning this week, this Walgreens store in Brooklyn is making sure customers have everything they need.

June 21, 2011

Michael Kiss, a chef who works at Whole Foods’ store in Rockville, Md., is one of the natural food supermarket chain’s army of “cooking coaches,” who are on staff to talk to customers about what kinds of food are available at the store and how to pick out the right kinds of food — something that’s helpful in a store known for carrying a dizzying variety of exotic ingredients.

ROCKVILLE, Md. — Michael Kiss, a chef who works at Whole Foods’ store in Rockville, Md.,  is one of the natural food supermarket chain’s army of “cooking coaches,” who are on staff to talk to customers about what kinds of food are available at the store and how to pick out the right kinds of food — something that’s helpful in a store known for carrying a dizzying variety of exotic ingredients.

February 15, 2011

The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

TAMPA, Fla. — The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

Here at a Tampa Walgreens, the store gets in a racing mood with a display from NASCAR sponsor Coca-Cola. 

February 14, 2011

Happy Valentine’s Day!

TAMPA, Fla. — Happy Valentine’s Day!

The greeting card department at this Tampa, Fla.-area SuperTarget is prominently located near the store entrance, which contributed to the throng of last-minute love-birds who were drawn to the card assortment upon realizing it was late Sunday afternoon and they had yet to purchase a card to express their emotions.

February 10, 2011

Wegmans hosts a bevy of natural solutions (gluten-free foods, supplements and homeopathic solutions) just outside the grocer’s produce department, including this refrigerated unit replete with probiotics and flax-seed oil supplements.

HUNT VALLEY, Md. — Wegmans hosts a bevy of natural solutions (gluten-free foods, supplements and homeopathic solutions) just outside the grocer’s produce department, including this refrigerated unit replete with probiotics and flax-seed oil supplements.

Probiotics contain live bacteria cultures that can die if exposed to too much heat. Beyond probiotics, many liquid supplements need to be refrigerated to prevent spoiling.