Content about Scene on Shelf

HARRISBURG, Pa. - Sleep as a category has been lights out of late. And while that may be bad for the NFL, it's great for retailers. Many retailers have already repositioned sleep off the bottom shelf and at eye level in their analgesic sets, but this Target in central Pennsylvania takes it one step further by calling out brand differentiators. It's one way to add zest to a "tired" category.

PALMYRA, Pa. — Those thirty-something parents picking up a cold remedy for their kids may have happened by this display at Walmart in Palmyra, Pa. Just in time for Valentine's Day, J&J's KY personal lubricant brand has pieced together a "date night" deal that includes dinner and "an unforgettable evening" for Mom and Dad on the one day of the year it's not all about junior.

LEBANON, Pa. — Alli, pictured here at a CVS, is back on shelf. Supply issues earlier this year took many facings of GlaxoSmithKline's Alli nonprescription weight loss solution out of play, but no longer, as of earlier this summer. With Alli's absence, the hefty weight-loss solution fell behind Hydroxycut Advanced in number of units sold but still led all diet aids in sales with an 18.2% dollar share (to Hydroxycut Advanced's 9.6%).

PALMYRA, Pa. — 'Tis the season! That's the spirit behind Implus Footcare with the merchandising of a product that makes you want to hum, "It's beginning to look a lot like …" at this Walmart in central Pennsylvania. Going for that stocking stuffer appeal, the product placement certainly catches the eye in a set that showcases more blue, orange and purple than red and green.

MECHANICSBURG, Pa. — Worried you can't get your child to eat their vegetables? Pack them in a chip. This Creative Snacks product pictured here was part of a Wegmans standee display just outside the pharmacy aisle and across the way from more natural chip selections (Terra Sweet Potato Chips, for example). These kinds of products may dovetail nicely with the drug channel's move toward fresh — merchandising a healthier snack option in an easy-in, easy-out retail setting.

LINGLESTOWN, Pa. — The Rite Aid here in Linglestown, Pa. now features eight linear feet of get-fit products just outside of its GNC store-within-a-store space. The set features Zon Fitness' products almost exclusively, from resistance tubes and ankle/wrist weights to balance boards and training balls. Retail pricing ranges from $4.99 to $34.99, with most products available for less than $20. If successful, the set might further establish pharmacy as the comprehensive destination point for all elements involving health.

LEBANON, Pa. — The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania. This makes for a much more intuitive impulse purchase opportunity that targets consumers with an intent to buy dog treats, as opposed to a placement adjacent to frozen people treats, aka the ice cream aisle, where Frosty Paws had traditionally been merchandised.

NEW YORK — Are you ready to ruuuuuumble?!

"Biggest Loser" trainer Bob Harper recently placed a diet aid opposite former "Biggest Loser" trainer Jillian Michaels on weight-loss shelves in what could become the battle royale of media-savvy weight-loss specialists. These products aren't merchandised side-by-side, at least not at this CVS in Lebanon, Pa., but neither are Harper and Michaels on the same reality show anymore.

ROCKVILLE, Md. — Michael Kiss, a chef who works at Whole Foods’ store in Rockville, Md.,  is one of the natural food supermarket chain’s army of “cooking coaches,” who are on staff to talk to customers about what kinds of food are available at the store and how to pick out the right kinds of food — something that’s helpful in a store known for carrying a dizzying variety of exotic ingredients.

TAMPA, Fla. — Happy Valentine’s Day!

The greeting card department at this Tampa, Fla.-area SuperTarget is prominently located near the store entrance, which contributed to the throng of last-minute love-birds who were drawn to the card assortment upon realizing it was late Sunday afternoon and they had yet to purchase a card to express their emotions.