Content about Sara Lee Corporation

NEW YORK — Campbell's North America division president Sean Connolly will take the helm at Sara Lee's North American retail and foodservice business, the companies said Friday.

Sara Lee said Connolly will serve as CEO of MeatCo, effective Jan. 17, following Sara Lee's planned spinoff of its international coffee and tea business. During his tenure as president of Campbell North America, a position he held since 2010, Connolly was responsible for the company's largest division, the company said.

HORSHAM, Pa. — Bimbo Bakeries USA announced that its parent company, Grupo Bimbo, will acquire the North American fresh bakery business of Sara Lee.

As part of the transaction, BBU will have to divest certain Sara Lee brands in certain markets. These include: the Sara Lee and EarthGrains brands in California; the Holsum and Milano brands in central Pennsylvania; the EarthGrains and Mrs Bairds brands in Kansas City; the EarthGrains and Healthy Choice brands in Omaha and the EarthGrains brand in Oklahoma City.

UTRECHT, Netherlands — Sara Lee announced that it would boost its coffee business with a five-year sustainable commodity initiative.

By 2015, the company said it will have more than 20% of its entire annual coffee volume certified sustainable.

RACINE, Wis. — SC Johnson has inked a deal to acquire Sara Lee's global shoe care business, which includes the iconic Kiwi brand.

SC Johnson's portfolio of household products, which hosts such brands as Pledge and Windex, now will feature the Kiwi family of brands, including Sara Lee's Bama International, which sells shoe accessories in specialty channels in Europe and Canada, and Kiwi Kleen, a line of household cleaning products sold mainly in Asia Pacific using the Kiwi branding.

The company expects to complete the acquisition by mid-2011.

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee's global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.

EXTON, Pa. Sara Lee's Kiwi Shoe Care is looking to educate consumers on how to care for their shoes with a back-to-basics approach.

Kiwi's new campaign focuses on taking care of what consumers already have without breaking the bank, the company said.

"Our new ads will take a unique approach to drive home the concept of caring for one's shoes and demonstrate the value and savings it can bring to one's household," said Bob Clark, marketing director of Kiwi Shoe Care.