Content about Sally Rite

July 9, 2012

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

CAMP HILL, Pa. — Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

Rite Aid said it would use the Rites — a fictional, digital family comprising Procrastinating Papa Rite, Deal Digger Mama Rite, Over-the-Top Olivia Rite, Scrooge Sally Rite, and Prepare and Preppy Patrick Rite — to promote deals across its Facebook, Twitter and Pinterest pages.