Content about Sally Hansen

NEW YORK — Marrying its successful Salon Effects real nail polish strips with the popular gel polish, Coty’s Sally Hansen brand has once again brought innovative technology to the mass market with its new Salon 
InstaGel Strips.


NEW YORK — Coty's Sally Hansen brand has officially announced the November launch of its new Salon InstaGel Strips and Salon GelPolish, the latest entry into the growing at-home gel polish market.

The two new systems equip beauty mavens with everything they need to replicate a salon gel manicure at home at a fraction of the cost.

Bold, creative, daring and hot. Those are the words that come to mind when I think of nail polish.


Nail polish continues to be the rock star of the beauty world, showing double-digit growth and no signs of slowing. 
According to SymphonyIRI Group, sales of nail polish rose nearly 43% to more than $528 million for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart).


NEW YORK — Coty's Sally Hansen brand has introduced its new Magnetic Nail Color to create a 3D nail effect in seconds.

The formula has been specially developed with metallic particles to create a pattern on the nail using magnetic forces. As the magnet is held over the nail, the iron filings in the formula gravitate toward the magnet forming the pattern/design hidden in the magnet.

How it works:

NEW YORK — Coty’s Sally Hansen brand has teamed up with pop star Avril Lavigne to launch a limited-edition collection of edgy Salon Effects real nail polish strips designs.

The new Avril Lavigne Salon Effects real nail polish strips are inspired by the pop star’s signature energetic, no-frills attitude and straight-talking lyrics.

NEW YORK — Sally Hansen, a Coty beauty brand, is looking to make lips oh-so-kissable this spring with its new Moisture Twist 2-in-1 Primer  + Color lip care.

This next generation of lip wear features a combination of two formulas and a marbleized complex that locks in color and promises to leave lips up to 30% more moisturized. It is infused with antioxidants and Moroccan Argan oil.

The new Moisture Twist 2-in-1 Primer + Color comes in 10 different shades and is priced at $4.99 each.
 

Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price — thanks to several new innovations hitting the mass market. As a result, the nail color segment at mass is likely to experience continued growth.


After years of lackluster sales, nail color has, and continues to be, a shining star at mass with sales experiencing double-digit gains. Now, several manufacturers are launching at-home gel polish to further drive sales and bring the salon experience home.


Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.


“Lending a strong hand to the success of the makeup category was nail polishes, which [were] up by 20.4% in 2010 due to new product activity ad­apted to achieving at-home salon results and easy application,” consulting and research firm Kline & Co. recently stated in its Cosmetics & Toiletries USA 2010 report.


NEW YORK — Coty’s Sally Hansen brand is looking to take the nail category to a new level with its Salon Effects real nail polish strips.


The strips offer DBP, toluene and formaldehyde-free nail looks that have no dry time and promise to last up to 10 days. Users simply peel, apply, file and go. The strips can be removed with nail polish remover. Each kit, priced at $9.99, includes 16 nail polish strips, a cuticle stick, mini file/buffer and instructions.


The collection includes Simply neons, High-Shine metallics and High-Fashion patterns.

NEW YORK — Coty's Sally Hansen brand is gearing up for 2011 with an assortment of new nail products, including new, innovative nail polish strips for no-dry nail styles that last up to 10 days.