Content about Sales promotion

June 20, 2011

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 20, 2011

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


“With the value offered by coupons, one might think that the lowest income households would be among the heaviest users,” noted The Nielsen Co. “In fact, more affluent households dominate coupon usage.”


June 7, 2011

SmartSource has enhanced its online coupons with Quick Response codes that can provide real-time identification of fraudulent coupons.

NEW YORK — SmartSource has enhanced its online coupons with Quick Response codes that can provide real-time identification of fraudulent coupons.

April 29, 2011

Kroger now is offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout.

WALTHAM, Mass. — Kroger now is offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout.

According to a press release from SavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide.

April 25, 2011

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


April 20, 2011

Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

April 12, 2011

More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

YONKERS, N.Y. — More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

April 6, 2011

U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

CHICAGO — U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

The research group's Economy Tracker found that nearly 3-out-of-4 consumers (74%) strongly agreed that they expect coupons and special deals will be much more important in deciding what to buy, while 67% said that they would shop less in general and 53% said that they would be buying in bulk.

March 4, 2011

Consumers always want more, whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons, where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

NEW YORK — Consumers always want more, whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons, where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

January 18, 2011

SmartSource.com has gone mobile.

NEW YORK — SmartSource.com has gone mobile.

Thanks to Augme Technologies, the consumer coupon site now offers users the capability to scroll through available offers and select which coupons they want to use from any Web-enabled phone, smart phone or other mobile communications device, without the hassle of downloading special software or applications.

January 10, 2011

Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

CHARLOTTE, N.C. — Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

Harris Teeter's e-VIC program now gives customers the opportunity to link valuable manufacturer coupons directly to their VIC card. When e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons any time, and link the coupons by clicking the “Save it” icon on any of the displayed coupons.

November 24, 2010

Rite Aid is offering customers ways to earn money back on purchases made from Black Friday through Christmas Eve.

CAMP HILL, Pa. — Rite Aid is offering customers ways to earn money back on purchases made from Black Friday through Christmas Eve.

November 7, 2010

Procter & Gamble on Monday announced that it is adding in-pack coupons from various brands...

CINCINNATI Procter & Gamble on Monday announced that it is adding in-pack coupons from various brands into specially marked products.

October 27, 2010

Building upon its "Have You Tried This Yet?" campaign, Procter & Gamble will release its...

August 30, 2010

Procter & Gamble is kicking off a savings initiative just in time for the back-to-school season....

August 29, 2010

Meijer has launched mPerks, its first digital coupon program....

August 24, 2010

Retail prices of branded prescription drugs went up by 8.3% in 2009, according to an...

WASHINGTON Retail prices of branded prescription drugs went up by 8.3% in 2009, according to an analysis released Wednesday by AARP.

 

August 23, 2010

On Aug. 29, 55 million homes nationwide will receive newspapers that contain savings on a...

July 25, 2010

Digital coupons grew 100% in the 12-month period ended June 30, Coupons.com reported Monday....

July 22, 2010

Use of the World Wide Web to help drive trial is on the rise, according...

July 21, 2010

Kroger has launched a digital coupon center on its website, which features Kroger brand and...

July 14, 2010

ShopRite has launched a Coupons.com “Save to Card” coupon gallery on its website that lets...

June 30, 2010

Coupons.com mobile applications for digital coupons have been downloaded more than 1 million times, including...

June 20, 2010

A provider of electronic and mobile coupon solutions has added a grocery chain to its...

June 3, 2010

Target unveiled changes in its rewards program for customers who shift their prescription drug needs...