Content about Sales promotion

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


“With the value offered by coupons, one might think that the lowest income households would be among the heaviest users,” noted The Nielsen Co. “In fact, more affluent households dominate coupon usage.”


WALTHAM, Mass. — Kroger now is offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout.

According to a press release from SavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

CHICAGO — U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

The research group's Economy Tracker found that nearly 3-out-of-4 consumers (74%) strongly agreed that they expect coupons and special deals will be much more important in deciding what to buy, while 67% said that they would shop less in general and 53% said that they would be buying in bulk.

NEW YORK — SmartSource.com has gone mobile.

Thanks to Augme Technologies, the consumer coupon site now offers users the capability to scroll through available offers and select which coupons they want to use from any Web-enabled phone, smart phone or other mobile communications device, without the hassle of downloading special software or applications.

CAMP HILL, Pa. — Rite Aid is offering customers ways to earn money back on purchases made from Black Friday through Christmas Eve.