Content about Sales promotion

February 22, 2012

Coupon publisher News America Marketing has launched a free couponing application for the iPad under its SmartSource brand.

NEW YORK — Coupon publisher News America Marketing has launched a free couponing application for the iPad under its SmartSource brand.

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

January 20, 2012

Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

SAN FRANCISCO — Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 20, 2011

A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

ST. PETERSBURG, Fla. — A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

December 19, 2011

Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

SAN FRANCISCO — Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

The innovation, created by mobeam of California, makes electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones or handhelds, not a stack of coupons, at checkout.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid's Facebook page to download coupons for such items as beauty items, men's grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.

November 30, 2011

Shoppers are just as promotion-driven as they have been since economists first coined the term the "new normal" economy — and that's not likely to change, according to a new "The Why? Behind the Buy" report released Wednesday by Acosta Sales.

JACKSONVILLE, Fla. — Shoppers are just as promotion-driven as they have been since economists first coined the term the "new normal" economy — and that's not likely to change, according to a new "The Why? Behind the Buy" report released Wednesday by Acosta Sales.

November 18, 2011

RetailMeNot.com, an online coupon aggregator, found that online coupon usage was up 23% on its site in the months leading up to the holiday shopping season, the company announced Wednesday.

AUSTIN, Texas — RetailMeNot.com, an online coupon aggregator, found that online coupon usage was up 23% on its site in the months leading up to the holiday shopping season, the company announced Wednesday.

November 9, 2011

Harris Teeter on Wednesday announced that veterans and active duty military who shop at any Harris Teeter location on Nov. 11 will receive an 11% discount, with their veterans identification card, after all coupons and discounts are deducted.

CHARLOTTE, N.C. — Harris Teeter on Wednesday announced that veterans and active duty military who shop at any Harris Teeter location on Nov. 11 will receive an 11% discount, with their veterans identification card, after all coupons and discounts are deducted.

"The company understands the major sacrifices military members and their family members make and the subsequent impact those sacrifices have on the community. That is why Harris Teeter has shown support for military service members and their family members over the years," the company stated.

October 7, 2011

Online coupons and coupon codes could drive sales for businesses, according to a new study.

AUSTIN, Texas — Online coupons and coupon codes could drive sales for businesses, according to a new study.

September 29, 2011

The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

SILVER SPRING, Md. — The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

That may be one of the more significant concerns for retailers, according to a Bloomberg report published Wednesday — that promotions are attracting one-time buyers who cherry-pick their way through the weekly shopping trip in place of loyal consumers.

August 8, 2011

Purchase frequency in the drug channel is up 6.7%. Sounds good, right? More shoppers buying more often — that's the end-game, isn't it? Except not so fast, because the real question is whether or not higher frequency of purchases actually translates into greater revenue streams.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Purchase frequency in the drug channel is up 6.7%. Sounds good, right? More shoppers buying more often — that's the end-game, isn't it? Except not so fast, because the real question is whether or not higher frequency of purchases actually translates into greater revenue streams. And, given the rocky road that America's now-you-see-it-now-you-don't recovery has traveled of late, more shoppers may in fact be buying more often, but they actually may be spending less. 

July 27, 2011

The Patient Protection and Affordable Care Act is producing savings for state Medicaid programs that take advantage of a provision equalizing drug rebates between managed care and fee-for-service programs, according to a fact sheet released Tuesday by the Association for Community Affiliated Plans.

WASHINGTON — The Patient Protection and Affordable Care Act is producing savings for state Medicaid programs that take advantage of a provision equalizing drug rebates between managed care and fee-for-service programs, according to a fact sheet released Tuesday by the Association for Community Affiliated Plans.

July 13, 2011

Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday.

MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday. 

The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline. 

“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.

June 20, 2011

The humble coupon is back, in a big way.


The humble coupon is back, in a big way.


Two years after the nation’s economy hit bottom in the most wrenching tailspin since the onset of the Great Depression, coupon use in the United States has staged a remarkable comeback. 


June 20, 2011

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 20, 2011

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


“With the value offered by coupons, one might think that the lowest income households would be among the heaviest users,” noted The Nielsen Co. “In fact, more affluent households dominate coupon usage.”


June 7, 2011

SmartSource has enhanced its online coupons with Quick Response codes that can provide real-time identification of fraudulent coupons.

NEW YORK — SmartSource has enhanced its online coupons with Quick Response codes that can provide real-time identification of fraudulent coupons.

April 29, 2011

Kroger now is offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout.

WALTHAM, Mass. — Kroger now is offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout.

According to a press release from SavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide.

April 25, 2011

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


April 20, 2011

Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

April 12, 2011

More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

YONKERS, N.Y. — More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

April 6, 2011

U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

CHICAGO — U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

The research group's Economy Tracker found that nearly 3-out-of-4 consumers (74%) strongly agreed that they expect coupons and special deals will be much more important in deciding what to buy, while 67% said that they would shop less in general and 53% said that they would be buying in bulk.

March 4, 2011

Consumers always want more, whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons, where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

NEW YORK — Consumers always want more, whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons, where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.