Content about Safeway

PLEASANTON, Calif. — Safeway and ExxonMobil on Wednesday announced a new loyalty program that will award customers in the Mid-Atlantic region Reward Points, redeemable at any ExxonMobil station, for products purchased at Safeway.  

According to a recent Safeway survey, one-third of families go out of their way to look for deals because saving money is important to them. Nearly three out of four people will drive out of their way to purchase more affordable gas, and 76% of consumers said they would change where they grocery shop and purchase gas to save money. 

PLEASANTON, Calif. — Safeway on Thursday announced that its employees gave more than 1 million hours of volunteer service to their neighborhoods and communities in 2012 - surpassing the company's goal for the second consecutive year and reinforcing a long-standing culture of volunteerism.

WASHINGTON — Several retailers got top scores from a gay-rights organization for their efforts to prevent discrimination against and to include lesbian, gay, bisexual and transgender employees.

The Human Rights Campaign released its 2013 Corporate Equality Index, which gives companies ratings of up to 100% based on their policies regarding LGBT employees and also released a buyer's guide for LGBT consumers.

ALEXANDRIA, Va. — Safeway chairman and CEO Steve Burd on Monday signed a Statement of Support for Employer Support of the Guard and Reserve, a Department of Defense agency, at a ceremony at the company's corporate offices in Pleasanton, Calif., ESGR stated. 

"We are honored to reaffirm Safeway's support for our employees in the National Guard and Reserve," Burd said. "No other public service could be more important than providing support to our men and women in uniform."

DENVER — Ibotta on Friday officially launched its free mobile application for iPhone users that gives consumers a new way to earn as much as $40 in cash each time they shop. With Ibotta, consumers earn cash rewards for answering a trivia question, watching videos and/or providing feedback on their favorite products, then buying the products in major national retailers, such as Walmart, Target and Walgreens.  

The battle to capture and retain customers in a world where price, convenience and even customer service have become commoditized is in full swing. “The risk is you end up in a loyalty war [where] companies begin to use the loyalty scheme or the loyalty component of [the card] as another form of price escalation,” warned Bryon Pearson, president of LoyaltyOne and contributing editor to Colloquy, a magazine that has covered the loyalty marketing industry since 1990. “The intelligence that sits behind these programs is where the real value is,” he said.

PLEASANTON, Calif. — The Vons division of Safeway on Wednesday announced a new program with Chevron to offer a joint Reward Points loyalty program. Customers who earn gas rewards by shopping with their VonsClub Card at Vons stores and their ValuePlus Card at Pavilions stores will now be able to use their Rewards for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in southern and central California. 

PLEASANTON, Calif. — Safeway's approach to multichannel retailing — a shopping app fielding personalized, targeted promotions to members of its growing Just for U loyalty program — represents the foundation for future growth, executives noted during a conference call with analysts Thursday morning.  

PLEASANTON, Calif. — Safeway has launched a personal call to action that directly involves and rewards employees and shoppers.

The "Heart of Safeway Pledge" extends the retailer's corporate social responsibility commitment and invites employees and shoppers to take simple, everyday steps — such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods — to benefit people and their communities.

PLEASANTON, Calif. — Safeway on Thursday announced the availability of flu shots on a walk-in basis at all Safeway pharmacy locations.

LOS ANGELES — Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

Helgenberger, known for her role as Catherine Willows on the CBS drama "CSI: Crime Scene Investigation," will appear in both a print and 30-second broadcast public service announcement in direct support of the campaign.

PLEASANTON, Calif. — Safeway on Wednesday announced that it plans to file a registration statement in the United States for a potential initial public offering of a minority ownership stake in Blackhawk Network Holdings, a leading prepaid payments network.