Content about SVP marketing

April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

"It definitely seemed that we had even better engagement in using Twitter at NACDS RxImpact this year than I think we've had at pretty much any other NACDS event," said Chris Krese, SVP marketing, communications and media relations for the National Association of Chain Drug Stores.

April 10, 2013

Shopko has appointed a former executive from Office Depot as SVP marketing, the company said Wednesday.

GREEN BAY, Wis. — Shopko has appointed a former executive from Office Depot as SVP marketing, the company said Wednesday.

The 325-store retailer announced the appointment of Michael Cooper, who will report to Shopko president and chief merchandising officer Jill Soltau.

March 19, 2013

Healthy snack maker KIND has introduced two new snack bars to its lineup, Dark Chocolate Chili Almond and Maple Glazed Pecan and Sea Salt, the company announced.

NEW YORK — Healthy snack maker KIND has introduced two new snack bars to its lineup, Dark Chocolate Chili Almond and Maple Glazed Pecan and Sea Salt, the company announced today.

January 2, 2013

Rite Aid announced a special series of 50th Anniversary customer appreciation savings as the culmination of RA50, its 50th anniversary celebration, which began last September.

CAMP HILL, Pa. — Rite Aid announced a special series of 50th Anniversary customer appreciation savings as the culmination of RA50, its 50th anniversary celebration, which began last September. By participating in the sales events running through early March, customers can receive up to $100 in additional +UP Rewards on top of the savings they already earn through their wellness+ membership.

November 29, 2012

The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


It is those two words that have helped inform Rite Aid’s entire wellness platform, from the introduction of its wellness+ loyalty card program in 2010 to the rollout of its new Wellness stores, beginning in 2011. It is those two words that have helped reinvigorate Rite Aid’s business — from how the store is formatted and how it looks, to the energy that pops among Rite Aid’s Wellness Ambassadors. 


November 16, 2012

Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

November 12, 2012

Cardinal Health on Monday announced the availability of free, downloadable materials to help community pharmacists educate patients about effective strategies for preventing and living with diabetes as part of National Diabetes Awareness Month.

DUBLIN, Ohio — Cardinal Health on Monday announced the availability of free, downloadable materials to help community pharmacists educate patients about effective strategies for preventing and living with diabetes as part of National Diabetes Awareness Month. 

October 12, 2012

Lansinoh Laboratories on Friday announced the launch of the new Lansinoh Affinity Pro Double Electric Breast Pump, featuring three customizable pumping styles that can help moms maximize milk flow and comfort to enhance breastfeeding success.

 WASHINGTON — Lansinoh Laboratories on Friday announced the launch of the new Lansinoh Affinity Pro Double Electric Breast Pump, featuring three customizable pumping styles that can help moms maximize milk flow and comfort to enhance breastfeeding success. The new Lansinoh Affinity Pro pump was recognized as a finalist in the Juvenile Products Manufacturers Association 2012 Innovation Awards, the company reported. 

October 11, 2012

Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most.

PITTSBURGH — Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most. 

August 9, 2012

Shoppers Drug Mart is celebrating its 50th anniversary in September, and in a lead up to the landmark anniversary, the chain is inviting Canadians to join the party by submitting their own Shoppers Drug Mart moments via the interactive "50 Fabulous Years" digital hub that will launch on Aug. 13.

TORONTO — Shoppers Drug Mart is celebrating its 50th anniversary in September, and in a lead up to the landmark anniversary, the chain is inviting Canadians to join the party by submitting their own Shoppers Drug Mart moments via the interactive "50 Fabulous Years" digital hub that will launch on Aug. 13.

May 10, 2012

YoCrunch has launched its latest yogurt that features a mix-in topping.

CHICAGO — YoCrunch has launched its latest yogurt that features a mix-in topping.

The company said its low-fat vanilla yogurt now is available with a Chips Ahoy! cookie pieces topping.

"The addition of Chips Ahoy! topping to the YoCrunch line of yogurts offers crunchy mix-ins in a portable yogurt package, and delivers on our promise of 'great yogurt. Real fun!,'" YoCrunch SVP marketing Ralph Tschantz said.

March 16, 2012

While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

CHICAGO — While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

In its latest Times & Trends report, "CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace," SymphonyIRI said that in order to effectively compete in the market, consumer packaged goods manufacturers and retailers should take note of the following predictions:

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 10, 2012

According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail.

CHICAGO — According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail. In 2011, 47% of consumer packaged goods categories enjoyed increased merchandising support, including displays, feature ads, feature and display combined, and price reduction only.

November 4, 2011

The men’s grooming segment continues to be on the upswing as men continue to buy products that meet their grooming needs and increasingly turn to at-home solutions to help stretch their dollars.


The men’s grooming segment continues to be on the upswing as men continue to buy products that meet their grooming needs and increasingly turn to at-home solutions to help stretch their dollars.


November 2, 2011

Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts, and an enhanced mobile application that together streamline on-the-go and at-home shopping.

BENTONVILLE, Ark. — Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts, and an enhanced mobile application that together streamline on-the-go and at-home shopping.

September 14, 2011

Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

NEW YORK — Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

Baby Lips, which will be available at mass-market retailers beginning in October, comes in six variations and promises to make lips softer and smoother in as little as one week.

August 5, 2011

Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

CHICAGO — Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

July 25, 2011


Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.



Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.


July 18, 2011

The president of Coca-Cola subsidiary Odwalla will step into a new role next month.

ATLANTA — The president of Coca-Cola subsidiary Odwalla will step into a new role next month, according to published reports.

Alison Lewis will become Coca-Cola's SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

May 24, 2011

Men shop, too, SymphonyIRI Group asserted in the release of its latest demographic shopper study titled “Men are From Mars, Women are From Venus…Or Maybe Not?” on Monday.

CHICAGO — Men shop, too, SymphonyIRI Group asserted in the release of its latest demographic shopper study titled “Men are From Mars, Women are From Venus … Or Maybe Not?” on Monday.

March 9, 2011

Retired Leiner Health SVP marketing Bob LaFerriere, 62, passed Feb. 4 from multiple myeloma, according to reports.

TRABUCO CANYON, Calif. — Retired Leiner Health SVP marketing Bob LaFerriere, 62, passed Feb. 4 from multiple myeloma, according to reports.

LaFerriere was a 40-year drug industry veteran who started at Thrifty Drug and Discount Stores scooping ice cream. In 1992, LaFerrierre left Thrifty as SVP purchasing to become president and CEO at Slim Fast Foods. He later joined Leiner Health as SVP marketing and retired in 2008.

LaFerriere is survived by his wife, Jill, and his sons, Chad and Matt.

January 25, 2011

Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, to make the paper goods better than ever, the company said.

ELMWOOD PARK, N.J. — Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, to make the paper goods better than ever, the company said.

Marcal Small Steps paper towels are stronger when wet, while Marcal Small Steps two-ply bath tissue is softer, the company said. An enhancement to Marcal's facial tissues also will be implemented.

November 15, 2010

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.

November 15, 2010

Should retail pharmacists tell their patients to eat a good breakfast?

A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely.
Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.