Content about SVP marketing

GREEN BAY, Wis. — Shopko has appointed a former executive from Office Depot as SVP marketing, the company said Wednesday.

The 325-store retailer announced the appointment of Michael Cooper, who will report to Shopko president and chief merchandising officer Jill Soltau.

CAMP HILL, Pa. — Rite Aid announced a special series of 50th Anniversary customer appreciation savings as the culmination of RA50, its 50th anniversary celebration, which began last September. By participating in the sales events running through early March, customers can receive up to $100 in additional +UP Rewards on top of the savings they already earn through their wellness+ membership.

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

 WASHINGTON — Lansinoh Laboratories on Friday announced the launch of the new Lansinoh Affinity Pro Double Electric Breast Pump, featuring three customizable pumping styles that can help moms maximize milk flow and comfort to enhance breastfeeding success. The new Lansinoh Affinity Pro pump was recognized as a finalist in the Juvenile Products Manufacturers Association 2012 Innovation Awards, the company reported. 

TORONTO — Shoppers Drug Mart is celebrating its 50th anniversary in September, and in a lead up to the landmark anniversary, the chain is inviting Canadians to join the party by submitting their own Shoppers Drug Mart moments via the interactive "50 Fabulous Years" digital hub that will launch on Aug. 13.

CHICAGO — While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

In its latest Times & Trends report, "CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace," SymphonyIRI said that in order to effectively compete in the market, consumer packaged goods manufacturers and retailers should take note of the following predictions:

CHICAGO — According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail. In 2011, 47% of consumer packaged goods categories enjoyed increased merchandising support, including displays, feature ads, feature and display combined, and price reduction only.

BENTONVILLE, Ark. — Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts, and an enhanced mobile application that together streamline on-the-go and at-home shopping.

CHICAGO — Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

ATLANTA — The president of Coca-Cola subsidiary Odwalla will step into a new role next month, according to published reports.

Alison Lewis will become Coca-Cola's SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

TRABUCO CANYON, Calif. — Retired Leiner Health SVP marketing Bob LaFerriere, 62, passed Feb. 4 from multiple myeloma, according to reports.

LaFerriere was a 40-year drug industry veteran who started at Thrifty Drug and Discount Stores scooping ice cream. In 1992, LaFerrierre left Thrifty as SVP purchasing to become president and CEO at Slim Fast Foods. He later joined Leiner Health as SVP marketing and retired in 2008.

LaFerriere is survived by his wife, Jill, and his sons, Chad and Matt.

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.