Content about SAP AG

April 15, 2013

Nielsen has announced a new Consumer 360 conference to be held in Phoenix, Ariz., June 3-5.

PHOENIX — Nielsen has announced a new Consumer 360 conference to be held in Phoenix from June 3 to 5.

The annual signature event is held around the world and attracts senior executives from CPG manufacturers and retailers, advertising agencies, and media companies.

During and after the event, there will be Thought Leadership decks and reports with media.

November 28, 2012

The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story.

NEW YORK — The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP's sentiment-tracking infographic on our sister publication's Chain Store Age by clicking here.

March 22, 2010

Perrigo's current human resources director will assume the role of SAP HCM HR program manager,...