Content about Ruffles

March 4, 2014

Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

PLANO, TX — Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

July 3, 2013

Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

PLANO, Texas — Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is adding a twist to one of America's most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

March 1, 2013

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

PLANO, Texas — Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

Onion Rings, the widely popular bar food, second only to the ubiquitous French Fry, according to CNN's "Eatocracy" food blog, has gained a notable following recently, especially among men.

May 17, 2012

PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

PLANO, Texas — PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

The company has introduced the Ruffles Ultimate line, which includes chips that feature ridges twice the size and depth of the ridges in original Ruffles potato chips, as well as dips that are made with chunks of real bacon or real beef and cheese to provide the "ultimate" snacking experience, the company said.

November 7, 2011

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association. “Manufacturers have been expanding their offerings in the area so that one manufacturer has not just one, but ten barbecue chip flavors.”

April 5, 2011

Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

PLANO, Texas — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

Each of the three chips brands now will include a Tapatio hot sauce-flavored product. All three Tapatio-flavored Frito-Lay products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients used to create the original Tapatio hot sauce recipe.

New Tapatio-flavored Doritos, Fritos and Ruffles are available at select retailers for a suggested retail price of 99 cents each for small bags and $2.99 each for large bags.

August 22, 2010

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...

DALLAS —PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips are the newest entries to join Lay’s Lightly Salted potato chips in the brand’s lineup of reduced-sodium snacks. The new products contain 50% less sodium per 1 oz. serving than their original counterparts.

June 28, 2010

PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato...