Content about Ronald Boger

July 25, 2011


As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.



As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


Its evolution is thanks to industry leaders Telebrands, Ontel, IdeaVillage (each individually owned by one of three Khubani brothers) and Allstar Products Group. Together they account for a significant portion of sales for the category whose customers are early adopters and seek new, innovative and value-driven products.