Several health-and-wellness programs targeting professional drivers have been gaining traction in the past few months. And for the consumer packaged goods industry, professional drivers represent a crucial cog in the whole supply chain. But it’s a cog that happens to be heavily indexed across many chronic disease states (e.g., obesity, diabetes, heart health) — and for a simple reason. There just aren’t that many healthy choices for those drivers putting the hammer down on the big road.
