Content about Rice Krispies

February 22, 2012

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group. “While most do eat breakfast, it may mean a cereal/snack bar, yogurt, eggs, toast/bagels, baked goods or fast food restaurant options.” The popularity of egg-based breakfast sandwiches, particularly those available at fast food outlets, has surged. Consumers increasingly are buying breakfast outside the home.

May 11, 2011

Rice Krispies takes step into gluten-free market

Consumers with celiac disease and gluten sensitivity now can add a popular cereal brand to their diet.

BATTLE CREEK, Mich. — Consumers with celiac disease and gluten sensitivity now can add a popular cereal brand to their diet.

Kellogg's said that its Rice Krispies brand will tout a gluten-free version, which will hit store shelves in June, carrying the same suggested retail price as original Rice Krispies. Each serving of the new gluten-free cereal contains 120 calories, less than 1 g of sugar, 1 g each of fat and fiber, 3 g of protein and 190 mg of sodium.

The introduction marks Kellogg's first-ever gluten-free cereal.

November 15, 2010

Breaking down the cereal code

You’ve heard it before, and it’s true: Breakfast is the most important meal of the day.

Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

Skipping breakfast not only deprives a person of needed nutrients, but the first meal of the day also helps refuel the body and brain with energy, and kick-starts the metabolism.