Content about Retail

ATLANTA —Newell Rubbermaid has launched a new microfiber mop that’s economically and environmentally friendly. Rubbermaid Reveal Microfiber spray mop features a reusable microfiber pad that can be used with a cleaning solution or with water alone.

Unlike many spray mops on the market, Rubbermaid Reveal’s spray bottle is refillable, an economically friendly feature that allows consumers to mix their own cleaning solutions for a savings of up to $50 annually. The reusable microfiber pad is machine washable and can be used up to 100 times.

GLENDALE, Calif. —Just in time for Halloween, Nestle has added a bite-sized Butterfinger product to its 87-year-old classic candy brand. New ButterFinger Snackerz is a smooth Butterfinger candy center wrapped in a crispy, wafer biscuit and covered with chocolate and a decorative drizzle of peanut butter. It combines the classic Butterfinger flavors with new elements to provide a new snacking experience.

Your company’s ideas may be as valuable as your products.

Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer. They are brands that are well positioned in the consumer’s mind and supported by an array of corporate assets—many of them intangible. What is their secret?

BISMARCK, N.D. An all-natural rodent repellant continues to gain a stronger retail presence with more than 3 million pouches sold, which come in convenient four-pack boxes.

Earth-Kind's Fresh Cab, created by gardener and environmentalist Warberg Block, uses ground corn cobs soaked in essential botanical oils and packaged in small biodegradable pouches.

Fresh Cab is sold at 15,000 home, garden, hardware and farm and ranch stores throughout the nation.

CINCINNATI Procter & Gamble honored its top performing external business partners at its supplier and agency summit on Thursday.

P&G's annual summit recognizes and celebrates those key contributors who have demonstrated partner excellence. Bob McDonald, P&G's chairman, president and CEO, said that the company's partnerships with business partners and retail customers "are built upon the fundamental idea of improving lives."

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.

CHICAGO A retail supply leader for Procter & Gamble received the Network of Executive Women's Bobbie O'Hare Award, given annually to the regional committee member who has helped the organization advance its goals and extend its reach.

SECAUCUS, N.J. Hartz is looking to keep tails wagging with a new addition to its Crunch ‘n Clean line of dog biscuits.