Content about Renuzit

February 22, 2012

The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

SAN FRANCISCO — The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

Henkel announced it will work with Pereira & O'Dell's creative and strategy departments to develop TV, print, out-of-home and digital assets including social and mobile efforts.

October 19, 2010

Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to...

SCOTTSDALE, Ariz. Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to lead Henkel Consumer Goods. Sudhoff succeeds Georg Baratta.

Henkel Consumer Goods is headquartered in Scottsdale and markets such consumer brands as Dial soaps, Right Guard antiperspirants, Purex laundry detergents and Renuzit air fresheners. Henkel purchased The Dial Corp., located in Scottsdale, in 2004.