Content about Reese's Peanut Butter Cups

October 15, 2012

Tastykake and Hershey's release Kandy Bar Kakes, share Halloween dessert ideas

Now you can have your cake and eat it with candy, too. Tastycake and Hershey's have teamed up to create Kandy Bar Kakes — part perfectly baked cake and part candy, made with quality ingredients.

Kandy Bar Kakes are available in 2.1-oz. single-serve sizes and 5-count multipacks in three varieties: s'mores, made with Hershey's Cocoa; peanut butter, made with Reese's peanut butter; and peppermint, made with York Peppermint flavor.

October 8, 2012

Mars Chocolate unveils Easter 2013 items

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

Snickers Peanut Butter Squared minis;

June 6, 2011

Reese's, Warner Bros. kick off 'Green Lantern' promotion

Reese's has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."

HERSHEY, Pa. — Reese's has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."

June 2, 2011

New frozen treats from Breyers, Popsicle, Klondike enter market

A new set of sweet treats from Unilever brands Breyers, Popsicle and Klondike is making its way to the frozen food aisle this summer.

ENGLEWOOD CLIFFS, N.J. — A new set of sweet treats from Unilever brands Breyers, Popsicle and Klondike is making its way to the frozen food aisle this summer.

The Breyers Blasts! line now includes eight new varieties that each feature candy and cookie brands, such as Mrs. Fields and Whoppers. The flavors are available for a suggested retail price from $3.50 to $4.99.

February 24, 2011

Hershey slated to launch Air Delight

Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.

HERSHEY, Pa. — Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.

Air Delight will be available in the style of Hershey's Kisses and the classic Hershey's milk chocolate-style bar, according to a presentation made by Bilbrey at the annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

January 7, 2011

Reese's Minis named official candy of CES

Boasted as the "next big little thing," Reese's is shrinking the size of its iconic peanut butter cups.

LAS VEGAS — Boasted as the "next big little thing," Reese's is shrinking the size of its iconic peanut butter cups.

Making an unexpected debut at the Consumer Electronics Show in Las Vegas, Reese’s Minis are the size of a dime but retain the delicious blend of chocolate and peanut butter.

January 3, 2011

Chocolate, peanut butter unite in new Snickers bar

Mars Chocolate is pairing its classic Snickers candy with peanut butter.

HACKETTSTOWN, N.J. — Mars Chocolate is pairing its classic Snickers candy with peanut butter.

Snickers Peanut Butter Squared boasts classic Snickers taste, which includes peanuts, caramel, nougat and milk chocolate, but also possesses the rich decadence of peanut butter. Each 1.78-oz. singles pack includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

December 9, 2010

Harris Interactive: M&M first in brand equity among youth

Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.

NEW YORK — Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.

October 5, 2010

Mars to roll out new chocolate, ice cream varieties

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...

ATLANTA Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice cream.

Mars will unveil several new items this week at this year's National Association of Convenience Stores show in Atlanta:

October 4, 2010

CandyCrate.com lists top Halloween treats among kids

CandyCrate.com found that kids enjoy traditional candy for the trick-or-treating season, and also found that...

September 27, 2010

Hershey dresses up for Halloween

Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as...

HERSHEY, Pa. Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as new assortments to feed trick-or-treaters.

Hershey said that its Reese's peanut butter cups will be in pumpkin shapes for the season, and its iconic Hershey's Kisses will be disguised in silver, black and orange foil.