Content about Red Bull

November 29, 2012

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy.

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy. Mintel forecasts that sales of the products could double from 2011 to 2016. In 2012, Mintel estimates dollar sales for the category will total $9.4 billion, an increase of nearly 11% over 2011 sales. New line extensions, like Red Bull’s Editions, will continue to drive the category.

 

November 28, 2012

The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

WASHINGTON — The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

November 15, 2012

Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


SANTA MONICA, Calif. — Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


New flavors will include cranberry, lime and blueberry, in a red, silver and blue can, respectively. The new products mark the first time Red Bull has added new flavors to its offerings, something competitors have already done. Red Bull is the category dollar volume leader in 2012, according to Nielsen figures, with a 42% dollar share vs. 35% for 
competitor Monster.

October 10, 2012

Red Bull will introduce a new line of energy drinks this coming March.

LAS VEGAS — Red Bull will introduce a new line of energy drinks this coming March.

The Red Bull Editions, which provide the same functional benefits of the original, come in cranberry, lime and blueberry flavors and are packaged in red, silver and blue cans, respectively. The new beverages were showcased at the National Association of Convenience Stores conference this month in Las Vegas.

Red Bull Editions will be available nationwide in single 8.4.-oz. single cans and 8.4-oz. four-packs.

June 21, 2012

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division. “The energy need-state is large, and demographics for the category have begun to broaden, which has helped to continue the strong growth.” The segment now represents more than one-tenth of the total carbonated soft drink market, according to Beverage Digest.


May 11, 2012

Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

SANTA MONICA, Calif. — Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

The company said the new product is a "natural extension of the product portfolio," which current includes Red Bull and Red Bull sugar-free energy drinks, and provides the same amount of energy as the original products. The company also noted that the decision to launch the product was prompted by the fact that more consumers are becoming more health conscious.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

NEW YORK — Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.