Content about Recreation

April 9, 2014

Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

BOSTON — Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

In addition, consumers could have an opportunity to participate in an ultimate #BODYREADY personal training day with each athlete.

February 12, 2014

Eco Depot announced that it has signed a letter of intent with Water Technology Development to distribute a new portable water purification device called the WaterGizzi.

PENSACOLA, Fla. — Eco Depot announced that it has signed a letter of intent with Water Technology Development to distribute a new portable water purification device called the WaterGizzi. Eco Depot plans to market the product as part of its eco-friendly product line, which also includes the Click and Pour and the recently acquired WaterGeeks filtration brand.

December 27, 2013

Skimpy Mixers, a new low-calorie drink mixer, will be available Dec. 26 to Jan. 2 at select Walmart locations across the nation as part of a limited-time only promotional launch.

DALLAS — Skimpy Mixers, a new drink mixer, will be available Dec. 26 to Jan. 2 at select Walmart locations across the nation as part of a limited-time only promotional launch. The mixers are made with real fruit juices and are low in sugar content and calories. The product will officially launch in February.

The company’s founders first came up with the idea while attending a friend’s Bachelorette pool party. They loved the drinks that were being served and were surprised that they couldn't taste the alcohol content. 

September 10, 2013

Gamification. What is it? And what does it mean to your business?

Gamification. What is it? And what does it mean to your business?

It's a trend that signifies the addition of gaming elements (e.g., leveling up, the awarding of badges) to nongaming situations, such as shopping, health and wellness or training. And although still somewhat in its infancy, early adopters are leveraging game-based technologies to drive trips to retail, grow share, build brands, and recruit and train the next generation of business leaders.

February 12, 2013

According to a national survey of fitness enthusiasts who exercise three or more times a week, 82% admitted to falling short when it comes to post-workout nutrition habits, Abbott announced.

ABBOTT PARK, Ill. — According to a national survey of fitness enthusiasts who exercise three or more times a week, 82% admitted to falling short when it comes to post-workout nutrition habits, Abbott announced Tuesday. 

The results of the survey from Abbott's EAS Sports Nutrition uncover a gap between Americans' knowledge surrounding post-workout nutrition and their desire to improve their fitness routines and results.

October 23, 2012

The Network of Executive Women has elected Catherine Lindner, former VP retail marketing for Walgreens, to serve as board chair.

DALLAS — The Network of Executive Women has elected Catherine Lindner, former VP retail marketing for Walgreens, to serve as board chair.

Lindner was elected at the network's annual members meeting at the NEW Leadership Summit on Oct. 22 in Dallas. More than 1,000 industry executives attended the event.

Annie Zipfel, division VP customer marketing for retailer REI, was elected board vice chair. Zipfel most recently served as the network's chair of marketing and communications.

April 2, 2012

With more than 4 billion steps logged by Walk with Walgreens participants in the program’s first year, Walgreens on Sunday night teamed with Donald Trump and "The Celebrity Apprentice" to promote more healthy steps in 2012.

DEERFIELD, Ill. — With more than 4 billion steps logged by Walk with Walgreens participants in the program’s first year, Walgreens on Sunday night teamed with Donald Trump and "The Celebrity Apprentice" to promote more healthy steps in 2012. Walk with Walgreens also partnered with the Magic Johnson Foundation on Monday behind a national campaign where Walgreens retail locations will be selling a commemorative charity bracelet with $2 from each purchase benefitting the Magic Johnson Foundation.

January 3, 2012

The recession has taken a toll on the pet category, according to some companies. A recent report from Cascadia Capital revealed that 35% of consumers said they curtailed pet expenditures in 2011 due to the economy.

The recession has taken a toll on the pet category, according to some companies. A recent report from Cascadia Capital revealed that 35% of consumers said they curtailed pet expenditures in 2011 due to the economy. Spending on pets is expected to hit the $50 billion mark in 2011, an increase of 5% over 2010, according to the American Pet Products Association. Packaged Facts predicted that the industry will grow 5.9% in 2012.


September 12, 2011

A new strength and conditioning program designed specifically for cheerleaders and dancers has made its way to DVD.

RIVER EDGE, N.J. — A new strength and conditioning program designed specifically for cheerleaders and dancers has made its way to DVD.

Train2Cheer offers a workout that is designed to increase cardio and muscular endurance, resulting in stronger cheer and dance performances. Train2Cheer is set to high-energy music and is hosted by its creator, Stacey DelPreore.

Train2Cheer, which includes a 60-minute workout video and bonus CD soundtrack, retails for $19.99.

August 18, 2011

Reckitt Benckiser on Thursday unveiled Turbo RACER, a new free online game and a free mobile racing-game app available on iTunes, as part of the company's corporate awareness program.

PARSIPPANY, N.J. — Reckitt Benckiser on Thursday unveiled Turbo RACER, a new free online game and a free mobile racing-game app available on iTunes, as part of the company's corporate awareness program. The game is designed to metaphorically underscore the essence of working at RB.

July 5, 2011

The Super Soaker brand has been a huge hit for Hasbro. The toys have been among the hottest summer products on the market, and new upgraded versions will become the next must-have for water play. 


PAWTUCKET, R.I. — The Super Soaker brand has been a huge hit for Hasbro. The toys have been among the hottest summer products on the market, and new upgraded versions will become the next must-have for water play. 


The newest version in the Hasbro water blaster family is the Nerf Super Soaker Thunderstorm. The Thunderstorm, introduced this spring, is the first battery-powered soaker on the market and fires a continuous stream of water with no pumping required. The firing range can be up to 25 ft. Nerf Thunderstorm requires four AA batteries and retails for $14.99.

May 12, 2011

Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids' action series "Power Rangers Samurai," the latest Power Rangers franchise.

MONTREAL — Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids' action series "Power Rangers Samurai," the latest Power Rangers franchise.

The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, Mega Brands said. Mega Brands chief innovative officer Vic Bertrand said the new toys will offer fans "an engaging and immersive building experience."

New episodes of the "Power Rangers Samurai" series premiere Saturdays at noon on Nickelodeon.

April 29, 2011

Omron Healthcare on Thursday teamed with Bob Greene, personal trainer to Oprah Winfrey and author of the new book "20 Years Younger: Look Younger, Feel Younger, Be Younger," on an initiative to encourage Americans to walk every day to improve their overall health and feel better.

BANNOCKBURN, Ill. — Omron Healthcare on Thursday teamed with Bob Greene, personal trainer to Oprah Winfrey and author of the new book "20 Years Younger: Look Younger, Feel Younger, Be Younger," on an initiative to encourage Americans to walk every day to improve their overall health and feel better.

April 4, 2011

Kmart has named the top eight toys for the summer.

HOFFMAN ESTATES, Ill. — Kmart has named the top eight toys for the summer.

The toys on the Hot 8 list all are designed for outdoor use and are made by such brands as Power Wheels, Little Tikes and Fisher Price.

This year's Hot 8 list includes:

  • Banzai Splash Blast Lagoon pool;

March 30, 2011

Jack Black is promoting its new Performance Remedy sports therapy collection by sponsoring the Revolution3 Triathlon.

BOCA RATON, Fla. — Jack Black is promoting its new Performance Remedy sports therapy collection by sponsoring the Revolution3 Triathlon.

The Performance Remedy sports therapy line offers naturally based, active body treatment and sun protection products to help fight fatigue, speed recovery and promote peak sports performance. The collection includes six products infused with Eastern and Western herbs to provide holistic, performance-enhancing benefits, the company stated.

March 14, 2011

GiantMicrobes has developed a new line of educational plush toys that are modeled after tiny organisms.

NEW YORK — GiantMicrobes has developed a new line of educational plush toys that are modeled after tiny organisms.

New to the lineup are toys that resemble magnified microbes of hay fever, a tick and a brain cell.

Original-sized GiantMicrobes (5-in. to 7-in. sizes) retail for $8.95, while GiantMicrobes petri dishes (three mini-microbes packaged in a dish) retail for $12.95, and Gigantics (15-in. to 20-in. sizes) retail for $29.95. The brain cell plush toy is available as a key chain, GiantMicrobes said, and retails for $5.95.

February 15, 2011

Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

NEW YORK — Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

This year's Mega Bloks preschool construction toy launch includes:

  • The 3-in-1 Build 'n Go walker, which is designed to grow with a child as he or she progresses from crawling to walking. It does triple duty as a wagon, walker and building platform;

  • The Tub Town collection, which is a series of big storage containers filled with fun building blocks featuring such classic play themes as farm, princess and dragons; and

December 7, 2010

NEW YORK — Portion control is a hot topic as more Americans strive to maintain good nutritional habits. Yet knowing how much food to serve is often a challenge. The Measure Up Bowl, a portion-control tool that allows consumers to measure portions inside a bowl without the need for measuring cups and scales, is a great solution to the challenge. 


December 2, 2010

Industry veteran Bob Kwait, chairman and COO of Bob Kwait Consulting Group, and FreshDirect chairman and CEO Richard Braddock were honored Wednesday during the 2010 Consumer Products "Good Scout" Award Luncheon in New York.

NEW YORK — Industry veteran Bob Kwait, chairman and COO of Bob Kwait Consulting Group, and FreshDirect chairman and CEO Richard Braddock were honored Wednesday during the 2010 Consumer Products "Good Scout" Award Luncheon in New York.

The annual luncheon, presented by the Greater New York Councils of Boy Scouts of America, was held at Hilton New York.

November 30, 2010

Nordic Naturals has introduced Omega-3 Pet liquid in three convenient sizes.

WATSONVILLE, Calif. — Nordic Naturals has introduced Omega-3 Pet liquid in three convenient sizes.

Omega-3 Pet provides pets with a high-quality source of the omega-3 fatty acids EPA and DHA, derived from 100% wild-caught, sustainable anchovies and sardines, according to the company.

The product is specially formulated and reviewed for dogs and cats, distinguishing it from other omega-3 fatty acid pet products on the market, Nordic Naturals stated.

November 29, 2010

A popular beverage maker is encouraging kids to be active by promoting fit and healthy lifestyles.

PLANO, Texas — A popular beverage maker is encouraging kids to be active by promoting fit and healthy lifestyles.

DPS' Let's Play community partnership includes a $15 million, three-year commitment to KaBOOM!, the national nonprofit that's ensuring there is a great place to play within walking distance of every child. Through Let's Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated 5 million children across North America.

November 14, 2010

Consumers may be cutting their budgets, but when it comes to toys, there’s always room...

Consumers may be cutting their budgets, but when it comes to toys, there’s always room for a little splurge. Parents are more likely to cave when the toy offers educational value or is a classic.

Traditional toys are a mainstay of the category—particularly in the drug channel, where price points in the toy aisle rarely top $10. “Evergreen, classic games continue to be popular,” said Adrienne Appell, a spokeswoman for the Toy Industry Association. “They are affordable and have appeal across generations, particularly around the holidays.”

October 3, 2010

Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its...

CITY OF INDUSTRY, Calif. Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its Walmart team leader.

In this role, Cole will be responsible for both divisions at Walmart; Markwins Beauty Product, featuring the Wet 'n Wild and Black Radiance brands; and Markwins International, featuring The Color Workshop, ACT and Barbie.

Cole will report to Shawn Haynes, SVP sales and marketing for Markwins Beauty Products, and Eric Weeks, VP sales for Markwins International.

September 28, 2010

Bandai America has revitalized its Tamagotchi brand....

CYPRESS, Calif. Bandai America has revitalized its Tamagotchi brand.

New TamaTown Tama-Go virtual pets now are available at retailers nationwide, Bandai America said. The redesigned TamaTown Tama-Go features a new high-contrast, four gray-scale display screen, a changeable design face plate and the choice of Gotchi figure.