Content about Reckitt Benckiser

NEW YORK — The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.

At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.

PARSIPPANY, N.J. — Reckitt Benckiser has narrowed its carbon footprint by 11% in 2010, the company said.

The company, which owns such brands as Clearasil, Lysol and Woolite, said the reduction is part of its Carbon20 program, which aims to reduce its products' impact on climate change by 20% by 2020.

AMITYVILLE, N.Y. Hi-Tech Pharmacal will market a generic version of a drug used to treat opioid dependence, the company said Monday.

Hi-Tech announced that it would market buprenorphine hydrochloride in the 2-mg and 8-mg strengths through its Midlothian Labs division. The drug is in the form of a tablet placed under the tongue.

The tablets are a generic version of Reckitt Benckiser’s Subutex, which had sales of $75 million during the 12-month period ended in June, according to IMS Health.

PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

WHAT IT MEANS AND WHY IT’S IMPORTANT Parlaying a 73-year-old brand with a strong following into another synergistic category only can mean good things, especially as a significant amount of trial almost is a foregone conclusion.

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