Content about Rebranding

February 12, 2014

EO Products, a maker of natural and organic personal care products, has announced that it will now operate under its original company name, Small World Trading Co.

SAN RAFAEL, Calif. — EO Products, a maker of natural and organic personal care products, has announced that it will now operate under its original company name, Small World Trading Co.
 
SWTC was founded in 1995 when it launched its first product line, EO. On the heels of the 2012 launch of the EveryOne line, the company has decided to rebrand to more specifically reflect a parent company to both of the product lines — EO and EveryOne brands, the company stated.
 

October 14, 2013

Diplomat Specialty Pharmacy is now Diplomat, the company said Monday in announcing a change to its name and branding strategy.

FLINT, Mich. — Diplomat Specialty Pharmacy is now Diplomat, the company said Monday in announcing a change to its name and branding strategy.

Calling it a "new and more human brand," the company said it had grown to include more than pharmacists, nurses and care coordinators and now includes software developers, researchers and business strategists.

November 16, 2012

In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC.

LOS ANGELES — In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC. 

The AquaHydrate line offers consumers "Supercharged Hydration," a combination of key electrolytes and alkalinity that helps restore balance to the body. While many sports and vitamin drinks hover around a 4 pH (relatively acidic) and most bottled water between 7 and 7.5 (pH neutral), AquaHydrate stands at a pH value of more than 9 (relatively alkaline).

November 2, 2012

Ranir, a maker of consumer oral and personal healthcare products, is unveiling its rebranding at the PLMA’s 2012 Private Label Trade Show in Chicago Nov. 10 to 13.



GRAND RAPIDS, Mich. — Ranir, a maker of consumer oral and personal healthcare products, is unveiling its rebranding at the PLMA’s 2012 Private Label Trade Show in Chicago Nov. 10 to 13.



June 14, 2012

The Apothecary Shops are rebranding to become Avella Specialty Pharmacy, effective in August, the company announced Wednesday.

PHOENIX — The Apothecary Shops are rebranding to become Avella Specialty Pharmacy, effective in August, the company announced Wednesday.

"We are rebranding to establish a single entity that more accurately represents the evolution of our company," stated Keith Cook, president of Avella Specialty/Apothecary Shops. "In doing so, we anticipate it will be easier for customers and partners to communicate with us."

March 5, 2012

Clinical drug information provider First Databank is rebranding itself, the company said Monday.

SOUTH SAN FRANCISCO, Calif. — Clinical drug information provider First Databank is rebranding itself, the company said Monday.

FDB said the rebranding initiative was designed to focus attention on the role of integrated drug knowledge in healthcare information technology. The initiative will include a new logo and corporate identity program and revamped website, as well as changes to its drug database, the National Drug Data File and FDB MedKnowledge, and a new blog.

December 17, 2010

Eulactol USA, the maker of Flexitol and Natralia brand products, on Friday announced its official corporate name change to Laderma Health USA, effective Jan. 1.

BOCA RATON, Fla. — Eulactol USA, the maker of Flexitol and Natralia brand products, on Friday announced its official corporate name change to Laderma Health USA, effective Jan. 1.

“This new name is better aligned with our long-term strategy, products and categories encompassing skin care and health and well-being products,” stated John Swigert, VP of Laderma Health USA. “We feel this is a very positive step for our company and portrays us more accurately in the marketplace.”