Content about Reade

FLUSHING, N.Y. — The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.

Winners of the "Honorary Captain" program presented by Duane Reade also will receive four VIP tickets to one of the Subway Series games and a Mets jersey. The program also is sponsored by Precise, from the maker of Tylenol.

NEW YORK — New York-based retailer Duane Reade, which is owned by Walgreens, has inked a deal with Belli skin care and now is carrying the pregnancy skin care products in 200 Duane Reade stores.

Duane Reade stores will offer Belli's Complexion Protection Duo — Belli's acne clearing facial wash and anti-chloasma facial sunscreen — to help protect skin from breakouts and uneven skin tone. The product set, valued at $46, will be offered at Duane Reade for $39.99. The product set will be merchandised in the expecting and new mom section of the baby aisle.

NEW YORK — Duane Reade is inviting comedic talents to supply humorous or witty captions for a Duane Reade cartoon as part of the retailer's Facebook "Caption Contest" that kicks off this week.

Each week for the next four weeks, the Manhattan-based retailer, which is owned by Walgreens, will run a caption-less cartoon in selected New York newspapers, where a uniquely New York scene or scenario is ripe for a clever caption. The subject matter in the various cartoons is designed to strike a chord with most city denizens.

Perhaps concerned that customers might shift their prescriptions after its acquisition, Duane Reade is reminding shoppers that far from reducing services, ownership by Walgreens means expanded services. 


Thanks to this poster at a Duane Reade store at the corner of Park Avenue and 56th Street in New York, customers know that they can pick up their prescriptions at any of Walgreens’ more than 7,000 stores in all 
50 states.


Duane Reade, which now is owned by Walgreens, is redefining the chain drug beauty shopping experience for New Yorkers as it continues to roll out its Look Boutique as part of its transformation.


The upscale staffed beauty department services all aspects of beauty, including brows with a Ramy-branded brow bar that offers in-store brow-shaping services. Available beauty brands include Becca, POP Beauty, Purminerals, ’Tini Beauty Lounge and Vera Moore.


LOS ANGELES — In celebration of its newly launched acne-fighting skin care line at Duane Reade, HappyMe Skincare is throwing a bon voyage bash for blemishes during the week of April 11 to 15 at select Duane Reade locations throughout New York.

To bid farewell to pimples, the "HappyMe Going Away Party for Pimples" will offer attendees a free consultation with an esthetician, plus HappyMe samples. HappyMe also is giving away an iPad to one sweepstakes winner.

NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."

WHAT IT MEANS AND WHY IT’S IMPORTANT — Joe Magnacca brings to bear a menagerie of merchandising savvy that will help Walgreens on its way to well. That savvy includes some "old world" retailing perspective by way of Canada’s Shoppers Drug Mart, where a focus on beauty and convenience is paramount. And his recent meteoric rise through the ranks of Duane Reade is testament to just how well he connected with the denizens of the most-populated city in the United States through enhanced merchandising and marketing.

NEW YORK — A weight-loss supplement has gained retail distribution in Weis Markets.

Bainbridge & Knight said its Lichi superfruit diet supplement, which is derived from 100% pure lychee berries and contains 17 active natural ingredients, will be available at Weis this month. The supermarket retailer operates stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia.

EDGEWATER, N.J. — This month, expect to see performance pantyhose in the hosiery aisle at Duane Reade.

Glogover Hosiery said its Convertibles line, available in four sizes and in black and nude colors, touts the first-ever performance pantyhose with a seamless toe flap, giving its user more ways to wear the pantyhose, including a closed toe, open toe or at ankle-high length.

Convertibles by Glogover Hosiery will roll out in Duane Reade stores in New York and New Jersey for a suggested retail price of $9.99.

SALT LAKE CITY — Identigene last month began placing its Identigene DNA paternity test kit on the shelves of New York-based Duane Reade pharmacies after meeting the more restrictive testing requirements for the state.


NEW YORK — Manhattan-based retailer Duane Reade is celebrating its 50th anniversary this season with a new contest offering a $1 million grand prize, as well as hundreds of other giveaways, such as tickets to New York sporting events and Broadway shows.