Content about Rayovac

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

November 6, 2012

Rayovac hearing aid batteries earn two distinctions from 2012 In Business Sustainability Awards program

Spectrum Brands Holdings on Tuesday announced that the hearing aid battery unit of its Rayovac global battery division has received top honors in two categories of the 2012 In Business Sustainability Awards program.

MADISON, Wis. — Spectrum Brands Holdings on Tuesday announced that the hearing aid battery unit of its Rayovac global battery division has received top honors in two categories of the 2012 In Business Sustainability Awards program.

March 7, 2011

Rayovac celebrates daylight saving time with giveaways, safety tips

As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

MADISON, Wis. — As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

In preparation for daylight saving time, the battery brand is hosting a Twitter event and a Facebook promotion designed to raise awareness about replacing batteries in smoke alarms and carbon monoxide detectors, the company said.

February 3, 2011

Rayovac announces organizational changes

Battery manufacturer Rayovac has appointed a new senior brand manager and marketing coordinator to its North American hearing-aid battery division.

MADISON, Wis. — Battery manufacturer Rayovac has appointed a new senior brand manager and marketing coordinator to its North American hearing-aid battery division.

As senior brand manager, Ann Rule, a 14-year company veteran, will lead marketing efforts for the division, which produces the world’s leading auditory battery products. Jenna Johnson joins Rayovac's hearing-aid battery division as its marketing coordinator.