NEW YORK — Maybelline New York announced on Friday that fashion runway star Freja Beha Erichsen was signed to the brand.
She joins a lineup of spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato and Charlotte Free.
Erichsen, who is often described as the "queen of cool" for her edgy, urban looks, will make her debut in advertising campaigns for Maybelline New York later this year.
