Content about Protein

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating some disorders that harm the body's ability to remove ammonia from the blood, the agency said Friday.

BENICIA, Calif. — CytoSport on Tuesday launched Evolve, a naturally flavored protein shake that will serve as a complement to any woman's evolution toward a healthy lifestyle. Shaped by Muscle Milk, Evolve is the latest protein beverage innovation to hit CytoSport's portfolio. Available in early January 2013, Evolve can be found in the weight management or protein nutrition aisle at retailers nationwide.

ABBOTT PARK, Ill. — Abbott on Tuesday announced the launch of Ensure Complete in chocolate and vanilla flavors.

Ensure Complete shakes feature Abbott’s proprietary ingredient, Revigor, a source of beta-hydroxy-beta-methylbutyrate, an amino-acid metabolite, and 13 grams of protein to help protect, preserve and promote muscle health. Revigor, in combination with protein, can help rebuild muscle by helping to stabilize muscle cells and slow protein breakdown while promoting the production of new muscle tissue, the company stated. 

FERNDALE, Wash. — Botanical Labs on Wednesday launched its certified gluten-free Protein Complete liquid dietary supplement that is fortified with 10 g of protein per 1-oz. serving.

Wellesse Protein Complete and the entire Wellesse line of supplements target:

• Consumers requiring rapid absorption and ease of dosing in liquid nutritional sources during critical recovery and ongoing malabsorption maintenance, following bariatric surgery and other medical procedures;

PHOENIX — Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.


ORANGE, Calif. — Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein shake mix that will serve as a comprehensive source of nutrition for active adults. 

Endorsed by baseball hall of famer George Brett, HealthSmart contains 18 g of whey, soy, pea and rice protein isolates, and is fortified with omega 3s and antioxidants for heart health, probiotics and fiber for healthy digestion, and 24 vitamins and minerals.

TEMPE, Ariz. — WheyUp on Wednesday announced the launch of its weight-loss beverage WheyUp, which features 20 g of protein, 1 g of carbs and 90 calories per bottle.

“WheyUp is the first preworkout drink to market a unique protein beverage that combines whey protein with caffeine,” WheyUp president Erik Rothchild said. “WheyUp is ideal for gaining lean muscle or losing weight, depending upon how and when you drink it.”

BAKERSFIELD, Calif. — Bolthouse Farms unveiled the newest addition to its Protein Plus beverage line.

Retailing for about $3.19 for each 12.5-oz. bottle, the parfait smoothie is Bolthouse's third Protein Plus variety. Each parfait smoothie features 25-g protein and contains 180 calories and 3 grams of fiber per serving.

The Protein Plus parfait smoothie and other Bolthouse Farms products are available at such retailers as Acme and Stop and Shop.

NEW YORK Everlast Sports Nutrition on Thursday announced the launch of its ProLine collection, a sports nutrition line of products for pre- and post-workout.

Developed by a team of industry professionals to include nutritionists, athletes and fitness-enthusiasts, ProLine was created to deliver scientifically validated ingredients in proven cutting-edge sports nutrition products for optimum athletic performance, the company stated.