Content about Product management

January 10, 2013
New Year revelations

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

November 5, 2012
New product launches: Lessons for success

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

May 22, 2012
Walmart tops list of most valuable retail brands

Walmart topped the list of retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

May 14, 2012
Harris poll: Walgreens tops among drug store retailers in brand equity

Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday.

May 14, 2012
Visual cues, comparison shopping can sway shoppers to switch brands, research finds

New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

November 28, 2011
How to activate consumers to purchase

There’s been discussion for years about the “moment of truth” and whether the ultimate — and final — purchase decision is made at the shelf.

November 8, 2011
Nestlé updates Boost line with easy-grip, easy-open bottle

Nestlé Healthcare Nutrition on Tuesday launched an enhanced bottle design across its Boost Complete Nutritional Drink line that's grip-friendly, lightweight and that features a no-foil, easy-to-open top.

August 8, 2011
Black Radiance names new brand manager

Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

July 25, 2011
ReportersNotebook — General Merchandise, 8/1/11

SC Johnson’s latest Windex product touts 90% less plastic than the traditional 26-oz. trigger bottle. New Windex Mini is a concentrated refill pouch that “saves six times as much plastic waste that goes into a landfill, compared with a traditional bottle,” according to SC Johnson chairman and CEO Fisk Johnson.

June 23, 2011
Nielsen unveils new product innovation approach

Nielsen unveiled this week at its Consumer 360 conference its new approach to product development, which is said to improve companies' chances of success when bringing new products to market.

May 31, 2011
Cool Gear introduces new, reusable on-the-go items

Cool Gear has introduced a new set of reusable water bottles, cups and food containers that are designed to keep food and drinks chilled for a long period of time.

May 23, 2011
Product of the Year USA awards looking for 2012 participants

The world's largest consumer-voted program that recognizes innovation in consumer packaged goods is calling on brands to submit their newest products.

April 27, 2011
OTC Perspectives to honor top marketers

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

April 8, 2011
Target garners top spot as valuable brand

Target once again has taken the top spot as the retailer with the strongest consumer brand equity, according to the latest Harris poll.

March 15, 2011
Pepsi develops PET bottle

PepsiCo said it significantly is reducing its carbon footprint through its development of a plant-based bottle.

March 4, 2011
Hospira launches catalog of U.S. products on website

Hospira launched a new online resource that catalogs all of its products available in the United States.

January 19, 2011
Fresh & Easy unveils Design-A-Bag winner

Fresh & Easy debuted the winning design from its first-ever Design-A-Bag contest in its stores this week.

September 13, 2010
Fresh & Easy kicks off reusable bag giveaway

California-based grocer Fresh & Easy is bringing back its popular reusable bag giveaway, which will...

September 12, 2010
Chain makes bottle switch ‘Publix’

Publix pharmacies have switched to a new pill bottle, and the change is being communicated...

September 12, 2010
Publix saves 1 billion paper, plastic bags

Publix last week announced a successful sustainability effort to recycle paper and plastic bags used...

August 30, 2010
Coors Light Silver Bullet bottle hits store shelves

Coors is launching a resealable bottle this September in line with football season....

August 30, 2010
Reed's to launch swing-top bottles

Reed's is updating its beverage line's packaging with new swing-top bottles....

August 22, 2010
Nestle wins Innovation Award

An environmentally friendly water bottle made by Nestle has won an award in Connecticut, the...

August 11, 2010
Publix pharmacies overhaul Rx packaging

Publix pharmacies have switched to a new pill bottle, and the change is being communicated...

July 11, 2010
Winners of NACDS Marketplace Conference's product showcase announced

This year’s NACDS Marketplace Conference, held at the San Diego Convention Center from June 5...

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