Content about Procter & Gamble

June 12, 2012

The joint venture between Procter & Gamble's Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.

NEW YORK — The joint venture between Procter & Gamble's Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.

June 12, 2012

Summer is the time when barbecue aficionados are most likely to feel heartburn’s effects, according to a new study released by Procter & Gamble on behalf of its Prilosec OTC brand Tuesday.

CINCINNATI — Summer is the time when barbecue aficionados are most likely to feel heartburn’s effects, according to a new study released by Procter & Gamble on behalf of its Prilosec OTC brand Tuesday.

Nearly half (46%) of Americans with frequent heartburn identified barbecue season as the time of year when they are most likely to suffer from heartburn symptoms. And more than half (63%) of chronic heartburn sufferers admitted that their condition frequently interferes with them having fun.

June 7, 2012

Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

NEW YORK — Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

Through the promotion — which kicked off in Chicago on Wednesday and launched in New York on Thursday — P&G is bringing to life its “everyday needs delivered for free” message for consumables.

June 5, 2012

Procter & Gamble has announced the launch of the P&G everyday mid-year resolution campaign to encourage consumers to make small pledges for themselves and their families in order to lead a more fulfilling life.

CINCINNATI — Procter & Gamble has announced the launch of the P&G everyday mid-year resolution campaign to encourage consumers to make small pledges for themselves and their families in order to lead a more fulfilling life.

P&G everyday is a program that aims to improve the everyday lives of consumers by offering smart living tips, product savings and free samples via the website PGeveryday.com.

June 4, 2012

In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.

CINCINNATI — In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.

Always fans can “Pass the Baton” to show their appreciation to those who inspire them. With this passing of a baton, the hope is that recipients will be inspired to do the same.

June 1, 2012

Procter & Gamble on Friday announced Pepto-Bismol will be a sponsor for both the Rock ‘n’ Roll marathon in San Diego and the Register’s Annual Great Bicycle Ride Across Iowa later this summer.

CINCINNATI — Procter & Gamble on Friday announced Pepto-Bismol will be a sponsor for both the Rock ‘n’ Roll marathon in San Diego and the Register’s Annual Great Bicycle Ride Across Iowa later this summer.

May 31, 2012

Kellogg's announced that it has completed its acquisition of Procter & Gamble's Pringles business, a deal valued at nearly $2.7 billion.

BATTLE CREEK, Mich. — Kellogg's announced that it has completed its acquisition of Procter & Gamble's Pringles business, a deal valued at nearly $2.7 billion.

The transaction, which was first announced in mid-February, further strengthens Kellogg's competitive position in global snacks as it nearly triples the size of the company's international snacks business, with Pringles sales totaling $1.5 billion across more than 140 countries.

May 29, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

TORONTO — Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 29, 2012

Procter & Gamble has announced that former EPA assistant administrator Steve Owens is the newest member of the company's U.S. sustainability expert advisory panel.

CINCINNATI — Procter & Gamble has announced that former EPA assistant administrator Steve Owens is the newest member of the company's U.S. sustainability expert advisory panel.

Owens, who joined his first SEAP meeting earlier this month in Cincinnati, brings a strong background in environmental, safety and health issues to the panel, P&G said.

May 7, 2012

Procter & Gamble has introduced its new Radiant collection, which includes a complete offering of tampons, pads, liners and wipes from the company’s Tampax and Always brands. The collection marks P&G’s first cross-category product initiative.

CINCINNATI — Procter & Gamble has introduced its new Radiant collection, which includes a complete offering of tampons, pads, liners and wipes from the company’s Tampax and Always brands. The collection marks P&G’s first cross-category product initiative.

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

CINCINNATI — Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

P&G's commitment to youth sports expands on its partnership with USA Gymnastics, Alicia Sacramone and Natalie Coughlin for the London 2012 Olympic Games, and its global marketing partnership with the International Olympic Committee through the 2020 Olympic Games.

May 2, 2012

Procter & Gamble on Wednesday launched Pepto-Bismol To-Go as a new convenience option for consumers who need stomach relief outside of the home.

CINCINNATI — Procter & Gamble on Wednesday launched Pepto-Bismol To-Go as a new convenience option for consumers who need stomach relief outside of the home.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

April 27, 2012

Procter & Gamble on Friday announced a decrease in third-quarter profit, as sales rose 2%.

CINCINNATI — Procter & Gamble on Friday announced a decrease in third-quarter profit, as sales rose 2%.

Net sales during the quarter rose 2% to $20.2 billion. Organic sales rose 3%.

Net earnings totaled $2.41 billion, or 82 cents per diluted share, compared with $2.87 billion, or 96 cents per diluted share, in the year-ago period.

In the company’s beauty segment, net sales rose 1% to $4.8 billion on unit volume growth of 1%. Organic sales grew 2%. Net earnings rose 3% to $523 million.

April 25, 2012

Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

April 23, 2012

Procter & Gamble announced that its Olay brand is looking to recognize 1 million moms by Mother's Day through a new Facebook campaign.

CINCINNATI — Procter & Gamble announced that its Olay brand is looking to recognize 1 million moms by Mother's Day through a new Facebook campaign.

April 17, 2012

Procter & Gamble, a worldwide Olympic partner, has launched its global P&G "Thank You Mom" campaign in celebration of 100 days to go until the opening ceremony of the London 2012 Olympic Games.

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has launched its global P&G "Thank You Mom" campaign in celebration of 100 days to go until the opening ceremony of the London 2012 Olympic Games.

The campaign recognizes and celebrates the moms behind the athletes by thanking moms for all they do, and is a part of P&G’s worldwide partnership with the International Olympic Committee. It marks the biggest campaign in P&G’s 174-year history and will run from now through the end of the Olympic Games.

March 26, 2012

Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

CINCINNATI — Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product. Tide Pods, the first product of its kind on the market, contain three chambers that separate the components so they remain stable and potent until the moment they mix in the wash. The 3-in-1 product reduces steps, making laundry simpler and less time-consuming.

March 22, 2012

As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.

BETHEL, Conn. — As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.

March 16, 2012

Kraft Foods has nominated two candidates to serve on the company's board of directors.

NORTHFIELD, Ill. — Kraft Foods has nominated two candidates to serve on the company's board of directors.

March 15, 2012

Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

CINCINNATI — Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

Tide said Canela will surprise people at laundromats in Miami and Los Angeles to show them how the laundry process can be consistent since measuring dosage is not necessary, the company said. Consumers will have the opportunity to meet Canela on April 3 at a laundromat in Los Angeles.

March 8, 2012

This cough-cold season, Procter & Gamble showcased four new Vicks Nature Fusion products — traditional cough-cold-relieving medicines infused with honey.

CINCINNATI — This cough-cold season, Procter & Gamble showcased four new Vicks Nature Fusion products — traditional cough-cold-relieving medicines infused with honey. And while none of the Vicks formulations are for kids, the move toward a more natural remedy could be reflective of what’s happening over in the kids’ cough-cold space. With the safety and efficacy of cough-cold medicines called into question several years ago, that category is now stocked with homeopathic remedies and natural buckwheat honeys.

March 8, 2012



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile.



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile. 
According to SymphonyIRI Group, a Chicago-based 
market research firm, sales of tooth-whitening products inched up about 0.6% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


According to SymphonyIRI Group, sales of toothpaste increased about 5% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Among the biggest gainers: Crest 3D White and Sensodyne ProNamel.


Looking to further grow sales and bolster market share, manufacturers continue to churn out toothpastes that promise to deliver even greater results.


February 24, 2012

Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

CINCINNATI — Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

According to published reports, the cuts represent about 10% of P&G’s nonmanufacturing jobs. P&G has about 57,000 nonmanufacturing employees among its total workforce of about 129,000.