Content about Procter & Gamble

CINCINNATI — Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

SAN DIEGO — Procter & Gamble last month introduced its latest innovation across its Vicks cough-cold franchise — Vicks Nature Fusion, a line of cough-cold products infused with a bit of honey in place of artificial flavors — at the BlogHer 2011 conference, the world's largest conference for women in social media that boasted around 3,600 attendees this year.

CINCINNATI — Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints. The Facebook contest will reward the NFL’s most dedicated fan who never misses a moment of the season with two tickets to Super Bowl XLVI.

CHARLOTTE, N.C. — Looking to further tap into the men’s grooming market, Procter & Gamble has announced the creation of a prototype “Guy Aisle” in a CVS/pharmacy in Charlotte, N.C.

"Men are buyers, not shoppers," stated Michael Norton, director of external relations for male grooming at Gillette, which is owned by P&G. "They want to get the shopping done, and with all their grooming needs in one aisle, it makes shopping easier, quicker and simpler."

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

DEERFIELD, Ill. — Walgreens on Wednesday announced that it ranked 29th on this year’s InformationWeek 500, a list of the top technology innovators in the United States. Additionally, Walgreens was the highest-ranked company in the retail/general merchandising category. The annual list was unveiled at last night’s InformationWeek 500 conference in California.

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

According to SymphonyIRI Group, toothpaste sales for the 52 weeks ended Aug. 7 at food, drug and mass (excluding Walmart) rose nearly 5% to $1.35 billion. Those toothpastes that experienced the greatest growth were those that touted such benefits as whitening and easing tooth sensitivity.

HOUSTON — Procter & Gamble’s Gillette Venus razor brand is launching a new scholarship program for young Latinas through the Venus Goddess Fund for Education.

Gillette Venus launched the he Venus Goddess Fund for Education in February 2011 in partnership with celebrity spokesperson Jennifer Lopez.

MASON, Ohio — Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

Iams Naturals, which launched in 2007, now features sensitive naturals and simple and natural formulas, the company said. To mark the launch, Iams has debuted two television commercials to underscore the expansion of the line that feature a "spokesdog" named Spike.

VANDALIA, Ohio — Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


NEW YORK — The health benefits associated with probiotics already are well-known. A 2010 MaCorr Research consumer survey reported that 73% of consumers correctly suggested that “probiotics are used to help maintain the natural balance of organisms in the intestine,” when asked to define the supplement. Awareness of the health benefits associated with probiotics in 2010 was similar among the general population, as well as among people with digestive health concerns, 73% and 82%, respectively.