Content about Procter & Gamble

At least that’s largely the thinking behind the new “Guy Aisle” prototype that Procter & Gamble created within a CVS/pharmacy store in Charlotte, N.C.

Unveiled in September, the new CVS/pharmacy men’s grooming section features products specifically designed for him, including Gillette, Old Spice and Head & Shoulders.

“Men are buyers, not shoppers,” stated Michael Norton, director of external relations for male grooming at Gillette, which is owned by P&G.

CINCINNATI — Procter & Gamble, through its Pepto-Bismol brand, is teaming up with Feeding America and "Modern Family" star Eric Stonestreet to launch its “Feast for All” campaign, the company announced Tuesday.

Through Dec. 1, consumers who visit Pepto’s Facebook will see Stonestreet displaying a photo of his prized Thanksgiving turkey. With every consumer who “likes” the photo of the turkey, P&G will help donate eight meals to Feeding America.

SAN DIEGO — The majority of Hispanics in the United States believe that more information about good oral health habits, access to affordable oral health care, and more Hispanic and Spanish-speaking dentists and dental hygienists in their communities would help them "a lot" in achieving better oral health. That’s according to the findings of a national survey led by the Hispanic Dental Association and sponsored by Procter & Gamble brands Crest and Oral-B.

CINCINNATI — Procter & Gamble on Thursday announced the creation of a new partnership and joint venture with Teva Pharmaceutical Industries to be named PGT Healthcare.

“This unique and transformational partnership creates one of the broadest and deepest [over-the-counter] product portfolios and geographic footprints in the industry,” Teva president and CEO Shlomo Yanai said. “Each company’s leading brands will experience tremendous growth by combining our strengths. We will be better together.”

CINCINNATI — Procter & Gamble announced that the completion of its deal to sell the Pringles brand to Diamond Foods has been pushed back to June 2012.

The transaction, which initially was expected to close this December, was delayed "to allow Diamond Foods to complete an accounting investigation." P&G said it remains committed to the transaction and noted that the timing of the deal would not affect P&G's planned restructuring.

The deal, announced in April, is valued at $2.35 billion.

CINCINNATI — Procter & Gamble delivered “strong” first-quarter sales growth, kicking off a “good start to the fiscal year” as net sales climbed 9% and organic sales grew 4%, the company announced on Thursday.

CINCINNATI — Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

CINCINNATI — Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

“BIG NEWS: COVERGIRL Queen Collection is excited to announce our newest Celebrity Brand Ambassador, Actress Paula Patton!” the brand tweeted earlier this week.

The CoverGirl Queen Collection was inspired by Queen Latifah to celebrate the beauty of women of color.
 

CINCINNATI — In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

CINCINNATI — Procter & Gamble’s Head & Shoulders has announced that, for the 2011 NFL season, Troy Polamalu and his iconic hair will be immortalized in wax at Madame Tussauds, which displays waxworks of notable figures.

Polamalu, who has been growing his hair for nearly a decade to honor his Samoan roots, is marking his third year as a spokesman for Head & Shoulders.

Probiotics are fast moving from a “what’s that?” category to a “what’s hot” category. Most people today know the health benefits associated with probiotic use — a 2010 MaCorr Research consumer survey reported that 73% of consumers correctly identified probiotic use, up from only 47% in 2007 — and that’s thanks in large part to the educational efforts of Procter & Gamble with its Align launch two years ago, and prior to that, Danone with its Activia yogurt launch.