Content about Procter & Gamble

CINCINNATI — Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

Tide said Canela will surprise people at laundromats in Miami and Los Angeles to show them how the laundry process can be consistent since measuring dosage is not necessary, the company said. Consumers will have the opportunity to meet Canela on April 3 at a laundromat in Los Angeles.



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile. 
According to SymphonyIRI Group, a Chicago-based 
market research firm, sales of tooth-whitening products inched up about 0.6% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


CINCINNATI — Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

According to published reports, the cuts represent about 10% of P&G’s nonmanufacturing jobs. P&G has about 57,000 nonmanufacturing employees among its total workforce of about 129,000.

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look. Most of these men purchase a myriad of products, including scissors, trimmers and razors, to tackle what they consider to be a complicated and frustrating grooming process. Enter the new Gillette Fusion ProGlide Styler.

BATTLE CREEK, Mich. — Kellogg's is fortifying its snacks business by purchasing Procter & Gamble's Pringles business for nearly $2.7 billion.

The companies expect to complete the transaction in the summer of 2012, pending necessary regulatory approvals.

The announcement follows last year's agreement between P&G and Diamond Foods through which Diamond Foods would acquire Pringles for $2.35 billion. The deal was delayed "to allow Diamond Foods to complete an accounting investigation."

CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.

CINCINNATI — More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady. Responding to a Vicks-branded poll on which of this year’s players will live up to the Vicks’ “no sick days” spirit, 45% of fans named Manning and 35% Brady.

CINCINNATI — The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

MASON, Ohio — A Procter & Gamble dog food brand is hosting a Facebook contest that seeks to find one dozen dogs to be featured in an exclusive 2013 calendar.

CINCINNATI — Procter & Gamble announced on Friday that second-quarter net sales and organic sales rose 4% as net earnings dropped 49%.

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.