Content about Procter & Gamble

CINCINNATI — Procter & Gamble has delivered its 5 billionth liter of clean drinking water through its charitable program.

LONDON — Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

P&G Canada sponsored Canadian Paralympic athlete Josh Cassidy, whose inspiring efforts during the 2012 Games highlighted his role as an ambassador for both P&G and all Canadian Paralympic athletes. Cassidy represented Canada in four events, including the Men’s 800m — T54, where he finished in fifth place.

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

CHICAGO — Market research firm SymphonyIRI Group has named former Procter & Gamble executive Beverly Grant as president of Retail Solutions.

She will report to Mark Parise, president of IRI, SymphonyIRI.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

The artist, once called a “different kind of diva” by Vogue, just wrapped her first CoverGirl advertising shoot, which is scheduled to debut in the September issue of that publication next week.

LONDON — In honor of the London 2012 Olympic Games being the first in modern history in which women competed in as many sports as men, Procter & Gamble’s hair care brand Pantene celebrated the success of its 11 athlete beauty ambassadors —10 of whom competed in London — for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”

PORT WASHINGTON, N.Y. — The men’s grooming market continues to grow at a rapid pace as research shows that men’s grooming tools — such as electric shavers, men’s trimmers and home hair clippers — are among the largest dollar growth drivers in the overall personal care industry. Meanwhile, such product categories as men’s facial skin care continue to flourish.

CINCINNATI — Procter & Gamble announced on Friday that fourth-quarter earnings rose nearly 45%, due to gains from the sale of its snacks business, as sales slipped 1%.

Net sales for the April to June quarter totaled $20.2 billion, a decrease of 1%. Organic sales rose 3% due to price increases, partially offset by geographic mix.

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products. The Powermat includes three components: a charging mat that serves as a wireless power transmitter, a smartphone case and a portable backup battery that acts as a personal portable charger.


CINCINNATI — Procter & Gamble has named a new head of its Connect+Develop program, which has brought consumers a series of breakthrough products, including Olay Regenerist.

Laura Becker will lead P&G’s global business development group, responsible for empowering and driving Connect+Develop open innovation work across the company and around the world. A 22-year P&G veteran, who has worked in a range of areas across the company, Becker brings a depth of business and strategic-development expertise to GBD.

PARSIPPANY, N.J. — Significant product recalls and the ongoing recession have driven consumer behavior change in the OTC aisle, according to a new report published Tuesday by Kline. In addition, road blocks to savings, such as reimbursement of OTC medicines under flexible spending accounts, were recently put in place with the new requirement that those medicines now to be prescribed by a physician in order to qualify for reimbursement. Approximately 1-in-5 respondents have used FSAs to purchase OTC drugs or nutritional supplements in the past, the report noted.

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.