Content about Procter & Gamble

June 18, 2013

Ahold chief commercial officer to head global online, customer loyalty programs

Royal Ahold has hired Hanneke Faber as chief commercial officer as part of a new executive committee leadership structure that the Dutch supermarket operator said would allow it to accelerate its "reshaping retail" business strategy by simplifying governance structure and decision making.

ZAANDAM, Netherlands — Royal Ahold has hired Hanneke Faber as chief commercial officer as part of a new executive committee leadership structure that the Dutch supermarket operator said would allow it to accelerate its "reshaping retail" business strategy by simplifying governance structure and decision-making.

June 14, 2013

P&G's CoverGirl, Pantene to pilot new software for YouTube insights

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

VENICE, Calif. — ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 14, 2013

P&G, Stella McCartney announce licensing agreement

Procter & Gamble Prestige has inked a licensing deal with Stella McCartney to manufacture and sell designer fragrance products.

GENEVA and LONDON — Procter & Gamble Prestige has inked a licensing deal with Stella McCartney to manufacture and sell designer fragrance products.

Effective Sept. 13, P&G will begin to develop and market new initiatives under the Stella McCartney brand name.

June 11, 2013

More than 400 ponytails donated to P&G's Pantene Beautiful Lengths program

Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program.

CINCINNATI — Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program. P&G employees, their family and friends and the local community gathered in the Tower Gardens at the P&G general offices to donate more than 400 ponytails to benefit the cause, which creates free real-hair wigs for women undergoing cancer treatments.

June 6, 2013

P&G reorganizes global business units into industry-based sectors

With former chief A.G. Lafley back at Procter & Gamble as president and CEO, the company is grouping its Global Business Units into four industry-based sectors to support its current growth strategies of strengthening developed market businesses, maintaining developing market momentum, building a strong innovation pipeline and driving productivity improvements.

CINCINNATI — With former chief A.G. Lafley back at Procter & Gamble as president and CEO, the company is grouping its Global Business Units into four industry-based sectors to support its current growth strategies of strengthening developed market businesses, maintaining developing market momentum, building a strong innovation pipeline and driving productivity improvements.

June 4, 2013

Gillette Venus, Miranda Kerr invite women to 'Step Up & Step Out'

Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.

NEW YORK — Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.

June 4, 2013

P&G's Always brand launches 'Give a Girl a Break' initiative

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

June 3, 2013

Dollar General and P&G partner on Every Day Heroes program for June

In June, Dollar General will be partnering with Procter & Gamble to celebrate soldiers making a difference in their communities after returning from service as part of its Every Day Heroes program, the dollar channel operator announced.

GOODLETTSVILLE, Tenn. — In June, Dollar General will be partnering with Procter & Gamble to celebrate soldiers making a difference in their communities after returning from service as part of its Every Day Heroes program, the dollar channel operator announced Monday. Dollar General will feature decorated veteran Sparky Edwards in a national campaign thanking the nation’s military across the country.

May 30, 2013

Gillette teams with Warner Bros. for 'Man of Steel' promotion

In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

BOSTON — In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

May 28, 2013

A.G. Lafley rejoins P&G as chairman, president and CEO

Procter & Gamble has brought back former chief A.G. Lafley to serve as president and CEO, effective immediately. He has also been elected to the board and will serve as its chairman.

CINCINNATI — Procter & Gamble has brought back former chief A.G. Lafley to serve as president and CEO, effective immediately. He also has been elected to the board and will serve as its chairman.

Lafley joined P&G in 1977 and served as president and CEO from 2000 to 2009. He succeeds Bob McDonald, who is retiring from the company on June 30, after 33 years of service.

May 28, 2013

Bayer discontinues "complete relief" claims for Alka-Seltzer remedy

Bayer Healthcare last week reported it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication, following a challenge made by Procter & Gamble to the National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation.

NEW YORK — Bayer Healthcare last week reported it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication, following a challenge made by Procter & Gamble to the National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation.

The express and implied claims at issue included:

May 20, 2013

CoverGirl to launch campaign inspired by 'The Hunger Games: Catching Fire'

Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

May 7, 2013

Survey: Most women concerned about digestive health, but half consider it a taboo subject

According to a recent Prevention survey, 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed believe that digestive health is a taboo subject people are uncomfortable discussing.

CINCINNATI — According to a recent Prevention survey, 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed believe that digestive health is a taboo subject people are uncomfortable discussing.

“This survey clearly shows there are many women across the country who struggle to maintain digestive balance, but they’re a little embarrassed to talk about it,” stated Siobhan O’Connor, executive editor of Prevention and Prevention.com.

April 26, 2013

Dollar General and P&G team up to honor moms

Dollar General is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero for the month of May, the companies announced.

GOODLETTSVILLE, Tenn. — Dollar General is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero for the month of May, the companies announced Thursday.

April 24, 2013

Kline: Personal care market ripe for acquisitions

The U.S. cosmetics and toiletries market posted 3.4% growth in 2012, with sales signifying success for both key and niche industry players, according to recently published the Cosmetics & Toiletries USA report by global consulting and research firm Kline & Co. However, it is at the macro level that the flourishing personal care market is offering the most promise.

PARSIPPANY, N.J. — The U.S. cosmetics and toiletries market posted 3.4% growth in 2012, with sales signifying success for both key and niche industry players, according to the recently published Cosmetics & Toiletries USA report by global consulting and research firm Kline & Co. However, it is at the macro level that the flourishing personal care market is offering the most promise.

April 24, 2013

P&G posts Q3 results up 2%

Procter & Gamble has announced that third-quarter sales rose 2% as net earnings per share rose 7%.

CINCINNATI — Procter & Gamble has announced that third-quarter sales rose 2% as net earnings per share rose 7%.

April 21, 2013

Germ-free cleaning

Procter and Gamble's Bounty unveiled a new cloth-like disposable paper towel designed to be used in place of dishcloths.

CINCINATTI — Procter and Gamble's Bounty unveiled a new cloth-like disposable paper towel designed to be used in place of dishcloths. P&G research shows that reusing dishcloths can redeposit millions of germs after just one use. Switching to disposable Bounty DuraTowel is a cleaner alternative. The DuraTowel is made with a durable, fiber-rich design and can be used for cleaning countertops, sinks and small appliances. The new product is available now at a suggested retail price of $3.19.

April 9, 2013

P&G launches Clearblue Advanced Digital Ovulation Test

Procter & Gamble launched Clearblue Advanced Digital Ovulation Test, the only ovulation test that can identify a woman’s four best days to get pregnant, two more days than any other test on the market, according to the company.

CINCINNATI — Procter & Gamble on Tuesday launched Clearblue Advanced Digital Ovulation Test, the only ovulation test that can identify a woman’s four best days to get pregnant, two more days than any other test on the market, according to the company. And in support of the launch, former Dallas Cowboys cheerleader and veteran of ABC's "Dancing with the Stars" Melissa Rycroft will serve as spokeswoman.

April 8, 2013

P&G expands Old Spice portfolio with new bar soap

Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products.

CINCINNATI — Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the Fiji, Pure Sport and Swagger scents.

April 3, 2013

P&G to be presenting sponsor of Hispanicize 2013

Hispanicize 2013, the annual Latino trends event, has announced that Procter & Gamble will be the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced that Procter & Gamble will be the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.

March 27, 2013

Gillette partners with female spokeswomen as part of new marketing campaign geared toward men

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.

March 8, 2013

New makeup offers better coverage, results

An even skin tone, flawless complexion and radiant glow — every girl wants it, and manufacturers continue to heed the call by bringing to market new facial products that promise to offer the latest in innovation, as well as better coverage and greater results.

One example is Revlon, which is building upon its SmartShade franchise with the new SmartShade Mousse Makeup, which promises to instantly adjust skin tone. There's also the new SmartShade Power Blush, the first powder blush for the franchise.

March 7, 2013

Bounty introduces cloth-like DuraTowel

Bounty, a Proctor and Gamble brand, has unveiled the new DuraTowel, a cloth-like paper towel designed to use instead of reusing dishcloths, which the company said can redeposit millions of germs after just one use.

CINCINNATI — Bounty, a Proctor and Gamble brand, has unveiled the new DuraTowel, a cloth-like paper towel designed to use instead of reusing dishcloths, which the company said can redeposit millions of germs after just one use.

March 5, 2013

P&G co-promotes sleep with Downy and ZzzQuill for National Sleep Awareness Week

Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3-10.

CINCINNATI — Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3 to 10.

According to a recent poll by the National Sleep Foundation, 1-in-4 adults report occasional sleeplessness with difficulty falling asleep at least a few times a week.

February 28, 2013

Olay seeks to reinvent Pro-X line with consumer contest

Olay, a Proctor & Gamble company, is holding a special online contest that seeks ideas and proposals to reinvent its Olay Pro-X line of skin care products.

NEW YORK — Olay, a Proctor & Gamble company, is holding a special online contest that seeks ideas and proposals to reinvent its Olay Pro-X line of skin care products.

Idea proposals can address any number of categories, including: the Pro-X story and how and where it is presented; the existing products and ideas on new Pro-X products; the packaging and the labeling; the Olay Pro-X shopping experience, whether it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as long as it makes Pro-X more appealing to women.