Content about Private label

CHICAGO — Women in the higher-income bracket won't object to buying private-label cosmetics if they think that their quality and performance are on par with national brands, according to recent Mintel research.

Mintel research found that 64% of women in the $100,000 to $149,000 income bracket planned to continue buying some store-brand/private-label color cosmetics and some brand-name color cosmetics; meanwhile, only 50% of those in the $50,000 to $74,000, and 48% in the $75,000 to $99,000, bracket said the same thing.

NEW YORK — Nearly 80% of consumers plan to offset the burden of rising gas prices by altering their shopping behaviors, according to new research.

The survey, conducted by market information leader TNS, also found that 35% of respondents are removing items from their "typical" grocery list to save money. Other ways consumers are saving money is by purchasing private-label items over national brands (30%) and opting to shop at discount outlets over traditional retail outlets (32%).

NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

BENTONVILLE, Ark. — Sam's Club is expanding its foray into the private-label business by focusing on consumables.

According to an Associated Press report, the retailer is launching a private-label baked goods line called Artisan Fresh, Simply Right, a personal care collection, and Daily Chef, which includes groceries.

The brands, which will roll out this fall, will replace Sam's Club store brand Members Mark, AP said.

MIAMI BEACH — While fewer consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

In SymphonyIRI's inaugural MarketPulse survey, the group found that 2-out-of-3 shoppers today are making shopping lists prior to visiting the store, while 56% are reading store fliers either before or at the store — statistics that are in line with trends noted in 2010.

SALISBURY, N.C. — The push of private label at retail continues to gain momentum as Food Lion kicked off a promotion whereby shoppers can earn up to $10 in free groceries every time they buy private-brand products.

The promotion, dubbed the Private Brand Super Sale, begins March 2 and runs through March 29.

Each time customers shop at Food Lion during the Private Brand Super Sale and purchase at least four Food Lion or Home 360 products using their Food Lion MVP card, they earn a money-saving coupon.

NEW YORK — Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

The new ad campaign, an extension of Walgreens' “There’s a Way” campaign introduced last year, will mark the first time the company is promoting its private-label offerings beyond the Sunday circulars and in-store point-of-purchase material.

NEW YORK — Switching to private-label brands could help consumers save one-third of their typical spend on products, a new study conducted by the Private Label Manufacturers of America found.

WHAT IT MEANS AND WHY IT'S IMPORTANT New research released by Nielsen suggesting that retailers must be cautious when trimming SKUs as they risk losing customers if the wrong products are slashed clearly addresses an important issue and comes just on the heels of Drug Store News' June 7 report titled "7 Deadly Sins of SKU Rationalization."