Content about Prilosec OTC

April 4, 2013
Allergy Relief 2013

The March/April 2013 Allergy Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Claritin-D, Allegra-D, Zyrtec-D, Benadryl-D, Advil Allergy and Congestion Relief, UrgentRx Allergy Attack, Hyland's Seasonal Allergy Relief, Similasan's Nasal Allergy Relief and Boiron's Sabadil.

The March/April 2013 Allergy Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Claritin-D, Allegra-D, Zyrtec-D, Benadryl-D, Advil Allergy and Congestion Relief, UrgentRx Allergy Attack, Hyland's Seasonal Allergy Relief, Similasan's Nasal Allergy Relief and Boiron's Sabadil.

January 28, 2013
Vitamins & Supplements 2013

The January/February 2013 Vitamins & Supplements Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum, One-A-Day, NatureMade, VitaFusion, Alive, VirMax-T, MoveFree, Bioglan and Voots products.

The January/February 2013 Vitamins & Supplements Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum, One-A-Day, NatureMade, VitaFusion, Alive, VirMax-T, MoveFree, Bioglan and Voots products.

Click here for the complete guide.

January 17, 2013
Pennsylvania man wins Prilosec OTC Wildberry sweepstakes

Out of more than 200,000 entries, Procter & Gamble named "William R." of Pennsylvania winner of the ultimate sports pack as part of Wild American Flavor Sweepstakes sponsored by Prilosec OTC Wildberry.

CINCINNATI — Out of more than 200,000 entries, Procter & Gamble named "William R." of Pennsylvania winner of the ultimate sports pack as part of Wild American Flavor Sweepstakes sponsored by Prilosec OTC Wildberry.

The contestant won a once-in-a-lifetime trip to three of the country’s "most flavorful" cities that host the biggest sporting events in America, including tickets to the Super Bowl, NASCAR's Daytona 500 and the NCAA basketball championship game in Atlanta, travel and accommodations and $5,000. 

November 28, 2012
Cough, cold and flu

The November/December 2012 Cough, Cold and Flu Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Mucinex, Vicks, Advil, Theraflu, Delsym, St. Joseph, Hyland's Similasan and Zicam products.

The November/December 2012 Cough, Cold and Flu Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Mucinex, Vicks, Advil, Theraflu, Delsym, St. Joseph, Hyland's Similasan and Zicam products.

Click here for the complete guide.

October 5, 2012
Larry the Cable Guy to promote new wildberry-flavored Prilosec OTC

Comedian Larry the Cable Guy over the next three months will be making his way to sporting events across the country to help introduce Procter & Gamble's recently launched Prilosec OTC Wildberry.

CINCINNATI — Comedian Larry the Cable Guy over the next three months will be making his way to sporting events across the country to help introduce Procter & Gamble's recently launched Prilosec OTC Wildberry. The Cable Guy will be kicking things off at the Talladega Superspeedway Oct. 7.

October 4, 2012
Digestive Aids

The September/October 2012 Digestive Aids Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Tums, Di-Gel, Zantac, Pepcid AC, Prilosec OTC, Prevacid 24HR, Dulcolax, Senokot and Pepto-Bismol.

The September/October 2012 Digestive Aids Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Tums, Di-Gel, Zantac, Pepcid AC, Prilosec OTC, Prevacid 24HR, Dulcolax, Senokot and Pepto-Bismol.

Click here for the complete guide.

September 20, 2012
P&G punches up Prilosec OTC offering with wildberry flavoring

Procter & Gamble this week will begin shipping a wildberry-flavored Prilosec OTC.

NEW YORK — Procter & Gamble this week will begin shipping a wildberry-flavored Prilosec OTC.

The proton-pump inhibitor will not come in a chewable form, however, and will feature the message "Swallow — Do Not Chew" prominently on its packaging.

August 17, 2012
Generics contend in PPIs

Procter & Gamble’s Prilosec OTC still is the best-selling antacid on the market, with more than $252.7 million in annual sales for the 52 weeks ended July 8 across food, drug and mass (excluding Walmart), followed by fellow proton-pump inhibitor Novartis’ Prevacid 24HR ($104.1 million).


Procter & Gamble’s Prilosec OTC still is the best-selling antacid on the market, with more than $252.7 million in annual sales for the 52 weeks ended July 8 across food, drug and mass (excluding Walmart), followed by fellow proton-pump inhibitor Novartis’ Prevacid 24HR ($104.1 million).


Both of those antacid heavy hitters are losing dollar share to their generic-
equivalent competitors, however, leaving GlaxoSmithKline’s venerable Tums brand as the largest growth brand within antacids ($91.3 million in sales, up 2.5%).


June 12, 2012
Survey: Summertime BBQ a challenge for many heartburn sufferers

Summer is the time when barbecue aficionados are most likely to feel heartburn’s effects, according to a new study released by Procter & Gamble on behalf of its Prilosec OTC brand Tuesday.

CINCINNATI — Summer is the time when barbecue aficionados are most likely to feel heartburn’s effects, according to a new study released by Procter & Gamble on behalf of its Prilosec OTC brand Tuesday.

Nearly half (46%) of Americans with frequent heartburn identified barbecue season as the time of year when they are most likely to suffer from heartburn symptoms. And more than half (63%) of chronic heartburn sufferers admitted that their condition frequently interferes with them having fun.

April 13, 2012
FDA debates expansion of switch paradigm

Get set for another decade of explosive growth throughout the over-the-counter category with the familiar switch as a catalyst. 


Get set for another decade of explosive growth throughout the over-the-counter category with the familiar switch as a catalyst. 


The Food and Drug Administration public meeting that took place last month addressed a proposal to expand the switch paradigm by utilizing the latest in communications and diagnostics technology and/or incorporating the most accessible healthcare professional — the retail pharmacist — into the self-care decision protocol. 


February 2, 2012
Prilosec OTC, John Madden recognize New Orleans Saints offensive line

The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

CINCINNATI — The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

February 1, 2012
P&G, Larry the Cable Guy sending three tailgate winners to the Super Bowl

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

CINCINNATI — Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

Participants submitted photos showcasing creative tailgate set-ups and food spreads, along with a recipe to accompany their “food spread” entry, to TailgateFan.com/contest.

November 15, 2011
Prilosec OTC, Larry the Cable Guy team up for Facebook tailgate contest

Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

CINCINNATI — Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

October 31, 2011
P&G, NFL partner in search of 2011 'Super Parent'

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

CINCINNATI — Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

October 11, 2011
Antacids expect some upset

Sales of antacid tablets are up almost 3%. And while nobody is suggesting that upward trajectory is going to change anytime soon, there will be a decent amount of volatility in the coming year.


Sales of antacid tablets are up almost 3%. And while nobody is suggesting that upward trajectory is going to change anytime soon, there will be a decent amount of volatility in the coming year.


August 8, 2011
Digestive Aids

Breaking down OTC digestive aids by indication, active ingredients, purpose and dosage.

The fall 2011 Digestive Aids Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such OTC digestive aids as Tums Ultra, Alka-Seltzer, Zantac, Pepcid AC, Prilosec OTC, Prevacid 24-HR, Dulcolax, MiraLax, Imodium A-D, Pepto-Bismol, Align and Culturelle.

Click here for the complete guide.

August 3, 2011
Topco institutes OTC substitution program for generic Rx

Topco, a member-owned cooperative serving the food industry, recently kicked off an initiative substituting its TopCare-branded over-the-counter medicines for the equivalent prescription pharmaceutical, where appropriate, in an effort to save patient dollars and promote the TopCare brand.

SKOKIE, Ill. — Topco, a member-owned cooperative serving the food industry, recently kicked off an initiative substituting its TopCare-branded over-the-counter medicines for the equivalent prescription pharmaceutical, where appropriate, in an effort to save patient dollars and promote the TopCare brand.

June 20, 2011
Three’s not a crowd: Top antacids hold their own


Good things come in three — like the three antacids that for the 52 weeks ended April 17 collectively generated more than $118 million in sales on top of the sales base they had established in the year-ago period.



Good things come in three — like the three antacids that for the 52 weeks ended April 17 collectively generated more than $118 million in sales on top of the sales base they had established in the year-ago period.


February 4, 2011
New England Patriots' offensive line receives Prilosec OTC-sponsored award

NFL commentator John Madden and the Prilosec OTC team on Thursday awarded the New England Patriots’ offensive line the 2010 Madden Most Valuable Protectors Award, presented by Prilosec OTC.

CINCINNATI — NFL commentator John Madden and the Prilosec OTC team on Thursday awarded the New England Patriots’ offensive line the 2010 Madden Most Valuable Protectors Award, presented by Prilosec OTC.

January 6, 2011
P&G's Prilosec OTC sponsors second annual Madden Most Valuable Protectors Award

Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

The award honors the NFL's best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season's “best protectors” in the NFL.

December 22, 2010
Prilosec OTC’s ‘Heartburn gone … power on’ tagline nixed by NAD

The National Advertising Division of the Council of Better Business Bureaus on Tuesday ruled that Procter & Gamble provided reasonable support for claims that Prilosec OTC provides “superior acid control” over a competing product, Prevacid 24HR. However, the NAD recommended P&G discontinue a comparative claim made in a context that doesn’t reference acid control, the review board added.

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Tuesday ruled that Procter & Gamble provided reasonable support for claims that Prilosec OTC provides “superior acid control” over a competing product, Prevacid 24HR. However, the NAD recommended P&G discontinue a comparative claim made in a context that doesn’t reference acid control, the review board added.

P&G’s Prilosec OTC claims were challenged by Novartis Consumer Health, maker of Prevacid 24HR. Claims at issue included:

October 25, 2010
Prilosec OTC taps two football stars for Living Proof campaign

Procter & Gamble on Tuesday announced the signing of two NFL offensive linemen — New...

CINCINNATI Procter & Gamble on Tuesday announced the signing of two NFL offensive linemen — New York Giants’ David Diehl and Minnesota Vikings’ Anthony Herrera — as spokesmen of the frequent-heartburn remedy Prilosec OTC. The two NFL players will be part of the Prilosec OTC Living Proof campaign to share their heartburn protection stories over the course of the 2010-2011 NFL season.

 

August 2, 2010
P&G, NFL 'take it to the house'

Procter & Gamble is partnering with the National Football League once again to extend the...

January 10, 2010
New P&G initiative may create clash of the OTC titans

This is shaping up to be a Fight Night dream card, with the battle arena...

WHAT IT MEANS AND WHY IT'S IMPORTANT This is shaping up to be a Fight Night dream card, with the battle arena located in the digestives aisle of a pharmacy near you. Are you ready to rumble?

(THE NEWS: P&G develops new program in line with Prilosec OTC. For the full story, click here)

January 6, 2010
P&G develops new program in line with Prilosec OTC

Procter & Gamble on Wednesday revealed a little of its Prilosec OTC marketshare protection strategy...