Content about Pricing

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

AUDIO Q&A: DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report. With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. Davis gives some perspective on how that’s being done.

January 13, 2014

GE Capital and Kobie Marketing, a loyalty program service provider, are reportedly set to unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a New York Times report.

NEW YORK — GE Capital and Kobie Marketing, a loyalty program service provider, are reportedly set to unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a New York Times report.

November 13, 2013

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

NEW YORK — Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

October 28, 2013

A growing number of consumers are concerned about their privacy when they sign up for loyalty card programs, according to a new survey.

CHICAGO — A growing number of consumers are concerned about their privacy when they sign up for loyalty card programs, according to a new survey.

Market research firm Mintel found that 32% of Americans believe the privacy of their personal information is an important attribute of a loyalty program, and one-tenth or more express frustration or dissatisfaction with too much personal information being requested during enrollment and lack of control over the privacy of their information. The report was based on a survey of 2,000 adults.

August 26, 2013

Members of Sears Holdings Corp.'s loyalty program can increase their reward points by linking certain credit and debit cards to their accounts, the retailer said Monday.

HOFFMAN ESTATES, Ill. — Members of Sears Holdings Corp.'s loyalty program can increase their reward points by linking certain credit and debit cards to their accounts, the retailer said Monday.

The company said members of the Sears and Kmart Shop Your Way program could link up to three eligible Visa cards to their account and use it at any number of Reward Partner merchants, such as Burger King, Popeyes, Louisiana Kitchen, Picture People, Public Storage and 1-800-Flowers.com.

July 31, 2013

Kmart is offering savings on gas to members of its loyalty program who purchase Procter & Gamble products, the mass merchandise retailer said.

HOFFMAN ESTATES, Ill. — Kmart is offering savings on gas to members of its loyalty program who purchase Procter & Gamble products, the mass merchandise retailer said.

Kmart said members of the Shop Your Way loyalty program could benefit from the offer at select stores and participating BP and Speedway gas stations through Saturday. Members who buy $50 in P&G products will receive a coupon allowing them to save $1 per gallon. Customers can save 30 cents per gallon at other times of the year.

July 22, 2013

Front-end drug store sales are weakening, Credit Suisse reported in a research note.

NEW YORK — Front-end drug store sales are weakening, Credit Suisse reported Monday morning in a research note. 

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention will be the key to growth while 35% suggested adding to their customer bases will be key.  

June 18, 2013

Consumer packaged goods companies and retailers that sell their products have managed to stay strong despite economic difficulty, according to a new report.

WASHINGTON — Consumer packaged goods companies and retailers that sell their products have managed to stay strong despite economic difficulty, according to a new report.

The 2013 financial performance report, "Growth Strategies: Unlocking the Power of the Consumer," conducted by the Grocery Manufacturers Association and PwC, found that despite overall slowing net sales growth rates in 2012, food, beverage and household product companies had respective sales growth of 7%, 5.5% and 3.2%.

May 9, 2013

Actively promoting an over-the-counter medicine outside of the retail box not only drives foot traffic, but it helps increase sales across households with a higher income and also more heavily indexed OTC product consumers, TABS Group CEO Kurt Jetta told attendees of a webcast covering a recent TABS Group Consumer Value Study.

SHELTON, Conn. — Actively promoting an over-the-counter medicine outside of the retail box not only drives foot traffic, but it helps increase sales across households with a higher income and also more heavily indexed OTC product consumers, TABS Group CEO Kurt Jetta told attendees of a webcast covering a recent TABS Group Consumer Value Study. And while passively promoting at the shelf also pushes sales higher, the return on promotional investment is not nearly as robust.

March 19, 2013

A privately owned supermarket chain in California and Nevada has partnered with a division of Dunnhumby to develop a grocery retailer advocacy online platform to supplement its loyalty program.

BOSTON — A privately owned supermarket chain in California and Nevada has partnered with a division of Dunnhumby to develop a grocery retailer advocacy online platform to supplement its loyalty program.

Dunnhumby said its social marketing arm, BzzAgent, had partnered with Raley's Family of Fine Stores to build the new online platform, Something Extra Try-It. Raley's 128 stores in northern California and Nevada under the Raley's Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source banners and launched Something Extra in September 2012 with DunnhumbyUSA.

February 13, 2013

Carolina retailer Harris Teeter may be exploring a sale, the Wall Street Journal reported Tuesday evening.

MATTHEWS, N.C. — Carolina retailer Harris Teeter may be exploring a sale, the Wall Street Journal reported Tuesday evening

According to the report, Harris Teeter is being advised by JP Morgan. WSJ tabulated Harris Teeter's market value at $1.8 billion for its 200 supermarkets. 

January 24, 2013

One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey.

CHICAGO — One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

January 10, 2013

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

And if you are like a lot of other people, you’re feeling desperate for different outcomes in 2013, while still doing things the 2012 way.

December 7, 2012

AffordRx.com is making a prescription discount card that offers savings of up to 75% at more than 56,000 pharmacies across the country available to all residents of the United States, the company said.

DALLAS — AffordRx.com is making a prescription discount card that offers savings of up to 75% at more than 56,000 pharmacies across the country available to all residents of the United States, the company said.

The company said the cards would be available without restrictions on membership and that there were no income requirements, age limitations or applications.

"We are excited to launch this program, potentially saving Americans millions of dollars on their prescription medication," AffordRx spokesman Dylan Marc said.

November 29, 2012

The economy continues to be the single largest influencer in the growth of the health, beauty and wellness industry. The annual inflation rate has averaged just more than 2% during the past five years.

The economy continues to be the single largest influencer in the growth of the health, beauty and wellness industry. The annual inflation rate has averaged just more than 2% during the past five years. More than ever, consumers are focused on living well with less and are making every effort to save money. Manufacturers are struggling to manage the ever-increasing cost of goods sold, and retailers are under tremendous pressure to increase profits in a very competitive environment.


November 29, 2012

Handheld frozen foods have grown quickly in the last two years, and Mintel expects growth to continue. U.S. retail sales are expected to top $3.8 billion 
by 2016.


Handheld frozen foods have grown quickly in the last two years, and Mintel expects growth to continue. U.S. retail sales are expected to top $3.8 billion 
by 2016.


November 20, 2012

While sale prices may attract many consumers to products, for others, they may denote lower quality, a new study suggests.

NASHVILLE, Tenn. — While sale prices may attract many consumers to products, for others, they may denote lower quality, a new study suggests.

The study, conducted by Vanderbilt University marketing professor Steve Posavac and others, and set for publication in the Journal of Consumer Research, found that consumers use a series of theories when considering the relationship between value and price.

November 16, 2012

Ibotta on Friday officially launched its free mobile application for iPhone users that gives consumers a new way to earn as much as $40 in cash each time they shop.

DENVER — Ibotta on Friday officially launched its free mobile application for iPhone users that gives consumers a new way to earn as much as $40 in cash each time they shop. With Ibotta, consumers earn cash rewards for answering a trivia question, watching videos and/or providing feedback on their favorite products, then buying the products in major national retailers, such as Walmart, Target and Walgreens.  

October 11, 2012

Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most.

PITTSBURGH — Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most. 

September 26, 2012

Deloitte is forecasting holiday sales will increase between 3.5% and 4% as the economy's health and the presidential election take center stage among consumers this fall.

NEW YORK — Deloitte is forecasting holiday sales will increase between 3.5% and 4% as the economy's health and the presidential election take center stage among consumers this fall.

Despite some distractions this year, retailers should expect a modest increase in 2012 holiday sales, according to Deloitte’s annual holiday forecast release Tuesday morning.

September 26, 2012

Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than nonshowroomers, making them an ideal target for retailers.

MINNEAPOLIS — Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than nonshowroomers, making them an ideal target for retailers.

Retail showroomers, who browse for items in-store before using their smartphones to find a lower price online, also were found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.

September 18, 2012

While traditional circulars still have their place within retail — especially when it comes to reaching older shoppers — there’s no doubt that the tides are changing as loyalty cards take a greater share of the 
promotional spotlight. 


While traditional circulars still have their place within retail — especially when it comes to reaching older shoppers — there’s no doubt that the tides are changing as loyalty cards take a greater share of the 
promotional spotlight. 


A recent study by market research firm Polaris Marketing Research, for example, found that Americans are participating in loyalty card programs more now than ever before, and many are participating in five or more 
loyalty programs.


September 17, 2012

Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

DEERFIELD, Ill. — Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

“Our loyalty program is distinctive,” stated Graham Atkinson, Walgreens SVP and chief customer experience officer. “This comprehensive rewards program is one of Walgreens largest and most important programs in company history."

Balance Rewards offers three key benefits, all customized for the consumer:

September 17, 2012

The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

WOONSOCKET, R.I. — The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

From Sept. 16 through Dec. 15, ExtraCare members can double their quarterly ExtraBucks Rewards by choosing to participate.