Content about Predictive analytics

September 27, 2012

DSN caught up with Dave Dimas — program director of engineering, sciences and information technology at the University of California, Irvine Extension — to discuss the role predictive analytics can play in health care, as well as a new certificate program on how to best translate that consumer data into action plans.

AUDIO Q&A: With the number of loyalty cards collecting reams of consumer data these days, the ability to crunch that data into meaningful insights will become more valuable.

February 20, 2014

The majority of consumer packaged goods companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, according to the findings of an Accenture study.

NEW YORK — The majority of consumer packaged goods companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, according to the findings of an Accenture study.

Accenture's analysis also suggests that, in many cases, the problem is compounded by fragmented investment in narrow programs that are not well-coordinated and fully optimized.


October 30, 2013

A division of inVentiv Health has acquired Catalina Marketing's medication adherence services subsidiary, inVentiv said Thursday.

BURLINGTON, Mass. — A division of inVentiv Health has acquired Catalina Marketing's medication adherence services subsidiary, inVentiv said Thursday.

The acquisition of Catalina Health by Adheris makes Adheris the largest provider in the nation of tailored, direct-to-patient medication adherence programs, inVentiv said. Catalina Health president Renee Selman will lead the combined company. Financial terms of the deal were not disclosed.

July 31, 2013

Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience.

CHARLOTTE, N.C. — Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience. 

January 14, 2013

Profitect announced that Weis Markets has selected its cloud-based Profit Amplification solution, a pattern-seeking predictive analytics tool, for deployment throughout the chain.

WALTHAM, Mass. — Profitect on Monday announced that Weis Markets has selected its cloud-based Profit Amplification solution, a pattern-seeking predictive analytics tool, for deployment throughout the chain.