Content about PowerBar

February 3, 2014

Post Holdings on Monday announced it has agreed to acquire the PowerBar and Musashi brands and related worldwide assets from Nestlé S.A.

ST. LOUIS — Post Holdings on Monday announced it has agreed to acquire the PowerBar and Musashi brands and related worldwide assets from Nestlé S.A.

April 13, 2012

Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

SUPPLIER NEWS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course. New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said. Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans.


April 8, 2011

Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.

TAMPA, Fla. — Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.

Iron Girl is a co-branded women's energy bar that was produced by PowerBar and Iron Girl, an athletic event series consisting of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon, producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.

October 6, 2010

GNC on Thursday announced it would highlight its new “Endurance Wall,” which includes as many...

October 5, 2010

Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with...

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.