Content about Postcards

August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category. "Managers are telling us that the category continues to hold its own and, in some cases, is growing nicely," said Mark Deuschle, VP business development and chief marketing officer at the Global Marketing Development Center. "Greeting cards remain not only a top trip driver, but also one of the most profitable categories in the drug store environment," said Sabrina Wiewel, VP of Hallmark's chain drug team.

February 5, 2013

"Romantic," "sweet" and "funny" are three of the words that might describe American Greetings Corp.'s line of Valentine's Day cards for this year.

CLEVELAND — "Romantic," "sweet" and "funny" are three of the words that might describe American Greetings' line of Valentine's Day cards for this year.

The company highlighted one card in its American Greetings Premier collection that says, "Will you make me the happiest person in the world … Will you marry me?" saying the entire collection was designed for people seeking a "sophisticated touch."

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category. Hallmark estimates that over the past decade, the number of greeting cards sold in the United States has dropped from 6 billion to 5 billion annually.


The Greeting Card Association reports that while greeting card unit sales have fluctuated over the past several years, the industry continues to generate annual revenues of $7 billion to $8 billion.