Content about Pop Rocks

December 10, 2012

Fizzy popping candy Pop Rocks is boosting awareness of its myriad flavors next year with plans for consumer sampling, promotions, sponsorships and social media activity.

ATLANTA — Fizzy popping candy Pop Rocks is boosting awareness of its myriad flavors next year with plans for consumer sampling, promotions, sponsorships and social media activity.

"Consumers are very familiar with our traditional flavors," said Armando Carrillo, VP sales for Pop Rocks. "Through a variety of brand exposure opportunities, consumer awareness of our full line will grow and that will bring new attention and excitement to the category."