Content about Play

August 8, 2013

Activity toys are a key segment for the drug channel.

"Toy dollar sales are up 4% in the drug store channel," said David Luth, principal at Radian Group, a market research firm. "The chains that do the best in this category are those that make an intentional decision to be in the business. That doesn't mean that they have to devote 80 ft. to the category, but if they devote 20 ft., they should do a great job with the space they give it. They have to have the right toys at competitive prices."

October 19, 2011

FyrFlyz could be the next big kid craze. The new spinning toy on a string from i-Star Entertainment has earned a spot on a number of “Hot Toy” lists, including the Oppenheim Toy Portfolio and Dr. Toy Top Ten Toys lists.


NEW YORK — FyrFlyz could be the next big kid craze. The new spinning toy on a string from i-Star Entertainment has earned a spot on a number of “Hot Toy” lists, including the Oppenheim Toy Portfolio and Dr. Toy Top Ten Toys lists.


With multicolored LED lights that create unique light patterns when the toy is spun, FyrFlyz puts a new twist on the classic children’s spinning toy. Priced at $8.99 and aimed at kids 8 years and older, the toy is poised to be a holiday hit.


September 12, 2011

The Brainy Brands Co. has introduced a new line of wooden toys for its Brainy Baby line.

UWANEE, Ga. — The Brainy Brands Co. has introduced a new line of wooden toys for its Brainy Baby line.

Brainy Baby FlashCars will consist of wooden toys in the form of vehicles, including a school bus, fire truck, airplane and recycle truck, accompanied by flashcards that will cover a specific subject, such as letters, numbers, shapes and colors, and animals. FlashCars are set to hit the market in fourth quarter 2011, Brainy Brands said.

Brainy Brands said it expects to introduce other series of wooden toys in the future.