GRAND RAPIDS, Mich. — Midwestern retailer Roundy’s Supermarkets has partnered with Grandville Printing to digitally print weekly in-store shelf tags and price signs, Roundy’s said Wednesday.
The chain said it had fully deployed the GPC Nexgen program, whereby shelf tags and price signs are delivered pre-burst and boxed in planogram order by aisle for each store, thus giving the retailer's pricing and marketing departments the ability to make changes faster and benefit from relevant messages to consumers at the shelf.