NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.
Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.