Industry experts say growth in the photo department will come from personalized products. “The photo category of the future is in user-generated content,” said Steve Giordano Jr., president of Lucidiom. “Customers should be able to go into a drug store and purchase personalized invitations, banners and thank you notes for a party.”
Retailers, Giordano said, have to go deep in the category to be competitive. That means offering everything from invitations and sticky notes to photobooks.