Content about Pharmavite

January 9, 2014

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

(For the full category review, including sales data, click here.)

January 9, 2014

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

(For the full category review, including sales data, click here.)

October 10, 2013

There may still be room for substantial growth in multivitamins — like in gummy vitamins.

There may still be room for substantial growth in multivitamins — like in gummy vitamins.

(For the full category review, including sales data, click here.)

August 14, 2013

Pharmavite, a U.S. manufacturer of vitamins, minerals and other dietary supplements, announced Timothy Toll as its new EVP sales.

NORTHRIDGE, Calif. — Pharmavite, a U.S. manufacturer of vitamins, minerals and other dietary supplements, announced on Tuesday Timothy Toll as its new EVP sales.

“We are honored to have Mr. Toll join our Pharmavite team, as he has deep and relevant experience delivering impressive growth through strategic business transformation,” said Mark Walsh, COO of Pharmavite. “As a well-rounded, thoughtful and respected business leader, he comes to us with an impressive track record and personal values that make him a terrific fit for our company.”

February 19, 2013

Pharmavite on Tuesday announced that its Voots Veggie-Fruit Tarts brand, a fruit- and vegetable-based supplement for kids ages 4 years and older, are now available for purchase at Walgreens locations nationwide.

NORTHRIDGE, Calif. — Pharmavite on Tuesday announced that its Voots Veggie-Fruit Tarts brand, a fruit- and vegetable-based supplement for kids ages 4 years and older, are now available for purchase at Walgreens locations nationwide.

November 29, 2012

Pharmavite’s recent launch of its Voots Veggie-Fruit Tarts may once and for all put to rest the dinner-table drama of enticing a young child to “eat their veggies.”

NORTHRIDGE, Calif. — Pharmavite’s recent launch of its Voots Veggie-Fruit Tarts may once and for all put to rest the dinner-table drama of enticing a young child to “eat their veggies.” Voots is a chewable supplement packed with a blend of 11 real fruits and vegetables. What’s more, Mom can pack that veggie-punch into her child’s lunchbox with the Voots single-serve packets. It’s a differentiated product launch in a still-growing category. Sales of vitamins are up 8.3%, to $9.1 billion, for the 52 weeks ended Sept. 29, according 
to Nielsen.

November 5, 2012



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier.



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier. For the 12 weeks ended Sept. 9, SymphonyIRI Group tabulated $202 million in sales of multivitamins, up slightly by 0.8%, across food, drug and mass (excluding Walmart).

September 18, 2012

Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue.

Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue. Sales across food, drug and mass (excluding Walmart) for that period totaled $1.5 billion, according to SymphonyIRI Group data. 


Procter & Gamble in March acquired New Chapter, and with that now fields a comprehensive line of supplements that goes well beyond the probiotic Align and the fiber supplement Metamucil it already owned. 


August 21, 2012

Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

PRINCETON, N.J. - Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

February 16, 2012

A study published in the November 2011 International Journal of Food Sciences and Nutrition demonstrated a nearly 5% reduction in “bad” low-density lipoprotein cholesterol when Pharmavite's CholestOff was added to the National Cholesterol Education Program therapeutic lifestyle changes diet, Pharmavite announced Wednesday.

NORTHRIDGE, Calif. — A study published in the November 2011 International Journal of Food Sciences and Nutrition demonstrated a nearly 5% reduction in “bad” low-density lipoprotein cholesterol when Pharmavite's CholestOff was added to the National Cholesterol Education Program therapeutic lifestyle changes diet, Pharmavite announced Wednesday.

November 1, 2011

Pharmavite on Monday broke ground on the company’s new manufacturing and packaging facility in Opelika, Ala.

NORTHRIDGE, Calif. — Pharmavite on Monday broke ground on the company’s new manufacturing and packaging facility in Opelika, Ala. Representatives from Pharmavite were joined by Alabama governor Robert Bentley, Alabama speaker Mike Hubbard, U.S. Rep. Mike Rogers and local community and business leaders.

September 13, 2011

Pharmavite late Tuesday announced it has chosen Opelika, Ala., as the location for its new manufacturing and packaging facility.

NORTHRIDGE, Calif. — Pharmavite late Tuesday announced it has chosen Opelika, Ala., as the location for its new manufacturing and packaging facility.

“This is an important step in the growth of Pharmavite and we are very excited to soon become part of the Opelika and greater Alabama community,” Pharmavite COO Mark Walsh said. “Our new Opelika facility will allow us to have manufacturing capacity near the East coast markets, which make up a significant portion of our business.”

April 11, 2011

Pharmavite on Monday named Bill Tullis as its new EVP sales.

NORTHRIDGE, Calif. — Pharmavite on Monday named Bill Tullis as its new EVP sales.

Tullis comes to Pharmavite with more than 25 years of experience within the consumer packaged goods industry, most recently as area VP for alternate channels at Del Monte Foods. Prior to his work at Del Monte Foods, Tullis held sales and marketing positions at Nabisco and Nestle USA.

February 9, 2011

The National Advertising Division of the Council of Better Business Bureaus on Wednesday announced that Pharmavite is able to support advertising claims for the company’s NatureMade GreatMind dietary supplement, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Wednesday announced that Pharmavite is able to support advertising claims for the company’s NatureMade GreatMind dietary supplement, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.

NAD, the advertising industry’s self-regulatory forum, reviewed claims that appeared in print and Internet advertising and on product packaging, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.

February 8, 2011

Pharmavite spokeswoman Suzy Cohen, a noted pharmacist, author and frequent talk show guest, on Monday offered fresh advice for consumers perusing the dietary supplement aisle.

MISSION, Kan. — Pharmavite spokeswoman Suzy Cohen, a noted pharmacist, author and frequent talk show guest, on Monday offered fresh advice for consumers perusing the dietary supplement aisle.

"A recent study by the National Institutes of Health found that about 50% of the U.S. population use dietary supplements, a slight increase from previous studies," Cohen stated. "However, most users aren't aware that all vitamins are not created equal, and you can't always believe everything printed on a label."

August 30, 2010

A new study conducted by investigators at Harvard Medical School and Massachusetts General Hospital suggested...

BOSTON A new study conducted by investigators at Harvard Medical School and Massachusetts General Hospital suggested that the dietary supplement S-adenosylmethionine (SAMe) can be an effective, relatively well-tolerated, adjunctive treatment for adults with major depressive disorders who do not respond to their treatment with antidepressant medication, Pharmavite announced Tuesday.

May 24, 2010

Pharmavite on Tuesday named Doug MacLean as the company’s new CEO....

January 24, 2010

Pharmavite on Monday announced the promotion of Mark Walsh to COO, effective immediately. Walsh has...